Commercial Lead, Analytics Product Sales

The Nielsen Company • New York City, NY

2d

About The Position

Nielsen’s Analytics practice advises advertisers, agencies, and media companies on business decisions through actionable insights and measurement products. The Commercial Lead is responsible for expanding Nielsen Analytics’ US revenue in the Digital vertical, owning the sales process from identifying opportunities through negotiating and closing complex technical deals. The role combines consultative sales and analytical problem-solving to develop, pitch, and commercialize solutions for complex measurement challenges.

The role leads the commercial and strategic success of Nielsen’s US Analytics business among Digital clients, including major technology companies. It develops and executes go-to-market strategy, builds client relationships, and works with cross-functional Nielsen leaders to ensure solutions and sales strategies meet revenue, client, and marketplace expectations. The position also serves as a subject matter expert for Nielsen Analytics solutions.

Requirements

• At least 5 years of experience with a documented record of exceeding sales quotas and closing deals of six figures or more.
• Bachelor’s degree required.
• Ability to create analytical solutions creatively and analytically, including in high-stakes client meetings.
• Ability to connect analytical methodologies to client ROI and business growth.
• Experience negotiating and closing six-figure-plus deals, including navigating client stakeholders, procurement, and legal processes.
• Deep understanding of the digital media and advertising landscape, including cross-channel advertising, social media, creators, programmatic, ad tech, and identity topics such as HEMs, cookie deprecation, and first-party data matches.
• Ability to develop long-term client relationships and manage long-cycle, consultative sales engagements.
• Strong consultative sales, client service, and internal collaboration skills, with the ability to adapt in a dynamic, fast-paced environment.

Nice To Haves

• Experience in media and advertising, consulting, SaaS, ad tech, measurement and research, or a related domain.
• Ad sales, media planning or buying, or agency or digital ad-seller experience.
• MBA or another master’s degree.

Responsibilities

• Own and consistently exceed an individual annual revenue quota for the Digital Publisher vertical.
• Drive full-cycle business development, from prospecting and opportunity advancement through contract negotiation and closing.
• Represent Nielsen products and creatively develop solutions for C-level clients, translating complex concepts into clear client solutions.
• Drive new business through upsells, new client wins, and win-backs.
• Identify client pain points and map them to Nielsen’s analytical capabilities to prospect and close business.
• Build and manage a robust sales pipeline in Salesforce, maintaining accurate revenue forecasts and delivery.
• Lead the overall commercial and strategic success of Nielsen’s US Analytics business among Digital clients.
• Develop and execute go-to-market strategy.
• Collaborate with Account Management, Client Insights, Marketing, and Product Leadership to identify and execute business opportunities.
• Serve as a subject matter expert for Nielsen Analytics solutions.

Benefits

• Comprehensive health and wellness plans.
• 401(k) with a Nielsen company match.
• Generous paid time off policy.
• Depending on the role, a company-provided vehicle and/or discretionary incentive or bonus eligibility.
• This role may be eligible for bonuses, equity, or other incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior