Commercial Healthcare Marketing Specialist
About The Position
Medica is a nonprofit health plan serving more than one million members across Minnesota, Nebraska, Wisconsin, Missouri, and beyond. The Marketing Specialist is a versatile, collaborative member of the marketing team who supports day-to-day initiatives, helps develop creative briefs, and assists with campaign execution across channels. The role suits someone who thrives in a fast-paced environment, enjoys variety, and helps keep projects moving across strategic planning, content development, project coordination, vendor management, and performance tracking. The position also supports email marketing strategy and execution for providers, brokers, and employers. It is an office role requiring onsite work an average of three days per week, with candidates located near the Minnetonka, Minnesota, or Madison, Wisconsin, offices considered. Medica does not offer work visa sponsorship; candidates must be legally authorized to work in the United States at the time of application. Employment is contingent on verification of identity and work eligibility.
Requirements
- Bachelor's degree or equivalent experience in a related field.
- Five years of work experience beyond the degree.
- Strong writing, editing, and verbal communication skills.
- Detail-oriented, organized, and eager to learn.
- Ability to multitask in a fast-paced environment.
- Familiarity with basic marketing concepts and channels.
- Creativity and curiosity.
- Collaboration and teamwork.
- Adaptability and willingness to jump in.
- Attention to detail.
- Initiative and follow-through.
Nice To Haves
- Experience with social media tools, email platforms, or CMS tools.
- Basic understanding of marketing creative briefs or brand standards.
- Experience supporting email marketing efforts, particularly in B2B or regulated industries.
- Interest in healthcare, member engagement, or regulated industries.
Responsibilities
- Assist with the development and execution of integrated marketing campaigns.
- Develop and support email marketing strategy for providers, brokers, and employers, including maintaining an editorial calendar, drafting content, managing recency and frequency, segmenting audiences, and monitoring performance.
- Help manage and optimize email workflows, including updating templates, ensuring brand consistency, and maintaining compliance requirements.
- Format, draft, and review marketing materials for accuracy, clarity, and brand consistency.
- Support content deployment across internal and external platforms.
- Contribute to creative briefs by gathering inputs, organizing insights, and defining objectives.
- Assist with reviewing marketing content.
- Produce and organize marketing assets, including one-pagers, presentations, brochures, event materials, and digital content.
- Coordinate with designers, writers, and vendors to support asset creation and delivery.
- Conduct quality checks to ensure materials meet brand, style, and compliance standards.
- Help distribute marketing materials to internal partners and field teams.
- Summarize insights and trends for the marketing team, including email performance and audience engagement.
- Support research needs such as audience insights, competitor scanning, and channel best practices.
- Assist team members with initiatives such as events, creative reviews, content updates, and asset versioning.
- Help manage marketing inboxes by routing requests and responding to simple inquiries.
- Provide administrative support by maintaining templates, updating content trackers, and coordinating materials.
Benefits
- Competitive medical, dental, and vision benefits.
- Paid time off (PTO) and holidays.
- Paid volunteer time off.
- 401(k) contributions.
- Caregiver services.
- Other benefits to support employees.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
