Commercial Healthcare Marketing Specialist
About The Position
The Marketing Specialist is a versatile, collaborative member of the marketing team who supports day-to-day initiatives, develops creative briefs, and assists with campaign execution across channels. The role suits someone who thrives in a fast-paced environment, enjoys varied work, and can help keep projects moving forward. The specialist supports strategic planning, content development, project coordination, vendor management, and performance tracking to help marketing programs run smoothly and efficiently. The role also supports email marketing strategy and execution for providers, brokers, and employers. This is an Office role requiring onsite work an average of three days per week. Candidates may be located near the Minnetonka, Minnesota, or Madison, Wisconsin, office. Medica does not offer work visa sponsorship; applicants must be legally authorized to work in the United States at the time of application, and employment is contingent on verification of identity and work eligibility.
Requirements
- Bachelor's degree or equivalent experience in a related field.
- Five years of work experience beyond degree.
- Strong writing, editing, and verbal communication skills.
- Detail-oriented, organized, and eager to learn.
- Ability to multitask in a fast-paced environment.
- Familiarity with basic marketing concepts and channels.
- Creativity and curiosity.
- Collaboration and teamwork.
- Adaptability and willingness to help where needed.
- Initiative and follow-through.
Nice To Haves
- Experience with social media tools, email platforms, or CMS tools.
- Basic understanding of marketing creative briefs or brand standards.
- Experience supporting email marketing, particularly in B2B or regulated industries.
- Interest in healthcare, member engagement, or regulated industries.
Responsibilities
- Assist with developing and executing integrated marketing campaigns.
- Support email marketing strategy for providers, brokers, and employers, including maintaining an editorial calendar, drafting content, managing recency and frequency, segmenting audiences, and monitoring performance.
- Help manage and optimize email workflows, update templates, ensure brand consistency, and maintain compliance requirements.
- Format, draft, and review marketing materials for accuracy, clarity, and brand consistency.
- Support content deployment across internal and external platforms.
- Contribute to creative briefs by gathering inputs, organizing insights, and defining objectives.
- Review marketing content.
- Produce and organize marketing assets such as one-pagers, presentations, brochures, event materials, and digital content.
- Coordinate with designers, writers, and vendors to support asset creation and delivery.
- Conduct quality checks to ensure materials meet brand, style, and compliance standards.
- Distribute marketing materials to internal partners and field teams.
- Summarize insights and trends for the marketing team, including email performance and audience engagement.
- Support research into audience insights, competitors, and channel best practices.
- Assist team members with initiatives such as events, creative reviews, content updates, and asset versioning.
- Help manage marketing inboxes by routing requests and responding to simple inquiries.
- Provide administrative support, including maintaining templates, updating content trackers, and coordinating materials.
Benefits
- Competitive medical, dental, and vision benefits.
- PTO and holidays.
- Paid volunteer time off.
- 401K contributions.
- Caregiver services.
- Other benefits as part of a total rewards package.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
