Commercial Finance Manager

Heaven Hill Brands•Louisville, KY

3d•Onsite

About The Position

The Commercial Finance Manager plays a critical role in driving the financial and commercial success of the sales divisions by delivering comprehensive analytics and performance tracking. This individual will partner closely with Sales, FP&A teams, and Brand team leadership to align financial strategies with key sales initiatives. Key responsibilities include supporting annual KPI and volume/NSV/NNR/profitability goal attainment, identifying growth opportunities across the portfolio of brands, evaluating ROI for discounting and A&P programs, facilitating the creation and ongoing management of budgets (including variance analysis), and managing the monthly and annual accrual process for sales related expenses (discounting, A&P). In addition to spearheading standard reporting, budgeting, forecasting, and strategic planning processes, this role oversees a wide scope of financial and commercial analytics to ensure transparency, consistency, and actionable insights for decision-makers. The Commercial Finance Manager oversees a team of analysts and coordinators, ensuring our Price Structures accurately reflect market conditions. This position is responsible for developing the team and building bench strength within the commercial finance team. The Commercial Finance Manager is expected to use technology to drive efficiency improvements (automation, AI, self-service analytics, etc.). Additionally, the Commercial Finance Manager position is tasked with growing the overall financial acumen of the Sales team, readying Heaven Hill Brands to move from NSV to full P&L (Brand Contribution and controllable SG&A) management at the division/local market level.

Requirements

Bachelor’s degree in Finance, Accounting, Economics, or related field.
Minimum 5 years of experience in finance, preferably within CPG or Beverage Alcohol.
Proficiency with handling large sets of data from multiple sources (financial reporting systems, syndicated data platforms, etc.) utilizing various business intelligence tools (e.g., Excel, Power BI).
Strong experience in querying, interpreting, and visualizing large datasets.
Excellent written and verbal communication skills; ability to translate data into actionable insights.
Proven success working in fast-paced, matrixed environments with cross-functional teams.

Nice To Haves

MBA
Experience in pricing analysis and promotional strategy.
Working knowledge of VIP iDig, NABCA, and Nielsen data platforms.

Responsibilities

Lead monthly and year-end financial close related requirements (journal entry support, accrual backup, prepaids, etc.).
Support monthly financial reviews by highlighting key drivers, risks and opportunities and translating into clear and actionable insights (in support of rolling forecasts, etc.).
Lead or assist with distributor investment fund planning and reconciliation.
Lead or assist with SAB planning and tracking.
Expertly navigate and understand nuances of HH financial reporting systems (Budget Spending, Profit Volume, IFS, various PBI reports, etc.).
Financial Management includes ensuring Price Structures accurately captures the current business environment, reflecting the right deal mix, distributor margins, etc.
Drive divisional planning and projection processes by developing tools, consolidating inputs, and submitting results to FP&A.
Manage divisional financial planning calendar timelines and deliverables.
Maintain robust financial controls and identify control needs for new business processes.
Develop tools and processes to improve accuracy of FOB/Discounting/NSV/NNR budgeting and actuals tracking.
Improve accuracy and timeliness of A&P reporting.
Develop expertise in the necessary planning and analytical solutions (PSM, NSV, distributor provided tools, etc.).
Support ACV priority programming through analytics and planning collaboration with Sales Planning/Sales Teams and distributor partners.
Collaborate with Sales and Marketing to evaluate programming effectiveness and recommend tool/process enhancements.
Partner with FP&A to assess budget spend efficiency and identify cross-brand/portfolio promotional opportunities (e.g., small-size focus).
Maintain account lists and monitor promotions.
Analyze NABCA, Nielsen, SipSource, IWSR, yDrinks, etc. data to identify growth opportunities and guide targeted programming.
Utilizing multiple data sources, assessing performance gaps within key markets.
Monitor new product performance and capture post-launch market learnings.
Participate in ongoing business management processes (Brand Health, MOR, etc.) providing insights on performance vs goals, risks and upsides, etc...
Create monthly trackers to support local market initiatives (depletions, account sold, PODS, velocity, industry/competitive performance, price positioning, promo quality etc.).
Serve as an analytical expert for the Sales teams, covering financial, commercial and takeaway data.
Partner with Sr. Director of Commercial Finance and Revenue Growth Management (RGM) to ensure alignment between financial and commercial analysis.
Partner with RGM Director on revenue growth management processes, tool development/adoption and analysis. Examples include Nielsen Business Drivers, Remedial Action Plans, Pricing Guidelines, DRIVE/AVA, scan calendars, MIR/IRC planning, etc...
Partner with Brand Analysts, Brand Teams, Sales Teams and National Accounts on market (or account) level analysis.
Execute other division and US level analytical priorities and support ad hoc projects aimed at enhancing Heaven Hill Brands performance.