Commercial Channel Manager

Swire Coca Cola•Draper, UT

About The Position

This person will drive the development and execution of brand and marketing programs within the FSOP channel of business, while also supporting key presence properties and asset partners throughout Swire's territory. Responsible for planning and communicating the annual, trimester, and monthly channel plans with detailed "Look of Success" execution guidelines. Coaches and mentors Marketing Asset Activation associates to ensure all major assets and contractual marketing commitments are fulfilled.

Requirements

High School Diploma (or GED) with some college and relevant experience required
2+ years direct sales experience required
4+ years experience in business marketing or communications role required
6+ years general work experience required
Knowledge of channel strategy
Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
Proven track record of achieving sustainable results
Proficient knowledge of Microsoft Office (PowerPoint, Excel, Word) as well as SharePoint
Budget responsibility and management
Knowledge in consumer/shopper insights and trends
Experience calling on customers (Retail or FSOP), building and executing plans, and closing the sale
Knowledge of brand strategy and application across channels, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
Proven track record of achieving sustainable results

Nice To Haves

Bachelor's Degree in Business, Marketing, or Communications preferred
2+ years experience ‘ management role (managing direct reports) preferred

Responsibilities

Manages asset relationships and directs/supports Marketing Asset Managers in all division asset related activation work
Supports the develops of annual asset plan and inventory utilization
Coordinates use of assets and inventory in region promotions
Understands all asset contractual details
Works with asset acquisition team to support deal valuation
Develops creative materials for all channel and mkt activation
Marketing asset in-venue consumer activation - Promotional materials (coupons, sweeps, coordination, etc.)
Optimizes asset inventory to drive business results - Packaging wraps, labels, insertions, etc.
Develops region specific consumer, channel and customer messaging and materials to support activation for all FSOP channels, community plans and programs - Customer specific POS concepts - Marketing Asset activation materialsDealer loaders/premiums for market/channel activation
Builds capability with all Division and Sales Center associates including the Commercial, Sales and Ops teams in utilizing activation tools (Sharepoint, One Drive, the Coca-Cola Advantage deck & supports FSOP Bootcamp training sessions)
Protects brand standards and trademark integrity
Leads activation for “Leadership Markets”
Creative materials and account acquisition support
Media (tags, scripts, print ads, program ads, rules)
Performs other duties as assigned