Manager, Small Store Channel & Customer Commercial

fairlife•Chicago, IL

2d•Onsite

About The Position

The Manager, Small Store Commercial is responsible for driving channel and customer commercial strategy across Convenience Retail, Drug, and Value channels. This role connects consumer, category, channel, and customer insights to develop and execute growth strategies that accelerate distribution, velocity, and profitable sales. This individual serves as a key integrator across Sales, Brand, Shopper Marketing, Insights, and Supply Chain, ensuring channel strategies translate into clear customer actions and in-market execution.

Requirements

4-7+ years of experience in Commercial, Sales, Category Management, or Marketing within CPG or related industries
Strong understanding of retail fundamentals, including merchandising, shelving, and promotion
Demonstrated ability to translate strategy into actionable plans and deliver results in-market
Strong cross-functional collaboration and influencing skills
Analytical mindset with experience leveraging data to inform decisions
Excellent communication, organization, and project management skills

Responsibilities

Lead execution of key commercial programs, translating brand strategy into actionable plans across channels and customers
Design and implement retail programs and tactics, including promotions, displays, and activation strategies
Own merchandising strategy and execution, developing standards and toolkits to elevate in-store presence
Partner cross-functionally with Brand, Shopper Marketing, Sales, and Franchise teams to ensure aligned, integrated execution
Develop selling materials and executional guidance (e.g., playbooks, insights, tools) to support Sales & Franchise partners
Influence customer and category decisions by shaping shelving, merchandising, and in-store activation strategies
Track and evaluate program and merchandising performance, leveraging insights to continuously improve results

Benefits

Comprehensive medical, dental, and vision coverage, effective day one!
Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
Paid Time Off to recharge and support work-life balance
Paid parental leave & adoption assistance (up to $10,000)
Parental support & family care benefits, including childcare resources and lactation support
401(k) to support retirement planning with up to 9% in employer match
Wellness reimbursement (up to $500 for qualified wellbeing expenses)
Employee Assistance Program (EAP) for emotional wellbeing and work-life support
Company-paid life insurance and short-term disability
Employer HSA funding (for HDHP participants)
Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
Learning & development programs to unlock your full potential
Rewards & recognition, matching gifts, free product, and Business Resource Groups