Commercial Channel Manager

Swire Coca-Cola • Draper, UT

7d

About The Position

Who is Swire Coca-Cola? We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.

Requirements

• High School Diploma (or GED) with some college and relevant experience required
• 2+ years direct sales experience required
• 4+ years experience in business marketing or communications role required
• 6+ years general work experience required
• Knowledge of channel strategy
• Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
• Proven track record of achieving sustainable results
• Proficient knowledge of Microsoft Office (PowerPoint, Excel, Word) as well as SharePoint
• Budget responsibility and management
• Knowledge in consumer/shopper insights and trends
• Experience calling on customers (Retail or FSOP), building and executing plans, and closing the sale
• Knowledge of brand strategy and application across channels, including local marketing
• Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
• Proven track record of achieving sustainable results

Nice To Haves

• Bachelor's Degree in Business, Marketing, or Communications preferred
• 2+ years experience ‘ management role (managing direct reports) preferred

Responsibilities

• Manages asset relationships and directs/supports Marketing Asset Managers in all division asset related activation work
• Supports the develops of annual asset plan and inventory utilization
• Coordinates use of assets and inventory in region promotions
• Understands all asset contractual details
• Works with asset acquisition team to support deal valuation
• Develops creative materials for all channel and mkt activation
• Marketing asset in-venue consumer activation - Promotional materials (coupons, sweeps, coordination, etc.)
• Optimizes asset inventory to drive business results - Packaging wraps, labels, insertions, etc.
• Develops region specific consumer, channel and customer messaging and materials to support activation for all FSOP channels, community plans and programs - Customer specific POS concepts - Marketing Asset activation materialsDealer loaders/premiums for market/channel activation
• Builds capability with all Division and Sales Center associates including the Commercial, Sales and Ops teams in utilizing activation tools (Sharepoint, One Drive, the Coca-Cola Advantage deck & supports FSOP Bootcamp training sessions)
• Protects brand standards and trademark integrity
• Leads activation for “Leadership Markets”
• Creative materials and account acquisition support
• Media (tags, scripts, print ads, program ads, rules)
• Performs other duties as assigned

Benefits

• Health coverage (3 medical options, dental and vision)
• 401(k) Retirement Plan w/company match
• Health Savings Accounts w/company match
• FREE virtual primary care, acute care and physical therapy
• FREE Employee Assistance Program
• Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
• Discounted & free product
• Tuition reimbursement
• Opportunities for career advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED