Commercial Director - Practitioner Channel

Better Being Co.•Remote - Utah, UT

8d•$130,000 - $175,000•Onsite

About The Position

Owns the practitioner channel end-to-end, including partner acquisition, engagement, education, and long-term relationship management for the NutraBiogenesis brand. It is equal parts commercial strategist, platform operator, portfolio manager, and practitioner enablement leader. The successful candidate will define and execute the go-to-market playbook, steward strategic relationships and build the infrastructure required to scale a practitioner-first supplement brand.

Requirements

6-8 years of commercial, marketing, or practitioner channel leadership experience within a health, wellness, or HCP-focused environment.
Experience with Fullscript, Emerson Logistics, or similar professional supplement platforms.
Experience designing and delivering practitioner-facing education or training programs.
Strong teamwork, communication, organization and time-management skills.
Strong problem solving, analytical, and creativity skills.
Ability to translate complex mechanisms of action into practitioner-grade claims and education frameworks.
Track record as a commercial generalist — comfortable owning strategy, execution, data, and cross-functional leadership simultaneously.
Ability to display strong self-initiative and support recommendations with sound thinking and fact-based evidence (data, research, best practices, etc.)
Ability to bring strategic level thinking to a tactically executable level.

Responsibilities

Own and drive the practitioner education ecosystem, including advisory board development, content library, webinar programming, and practitioner-facing clinical education that establish NutraBiogenesis as a scientifically credible brand within the functional and integrative medicine community.
Serve as the primary owner of practitioner relationships, ensuring a consistent and high-quality experience across all touchpoints.
Partner with and own end-to-end Fullscript growth strategy, including search visibility, merchandising, protocol bundle design, subscription attach rate, and promotional execution.
Drive product pipelines to build relevant protocols and partner with R&D team to drive portfolio expansion.
Build and manage the practitioner CRM lifecycle system driving verified HCP acquisition, onboarding activation, and long-term retention.
Own the trade event strategy and calendar; represent the brand at IFM, A4M, PLMI, and equivalent functional and integrative medicine events.
Leverage data and AI tools to enhance practitioner segmentation, engagement, content effectiveness, and performance tracking.
Collaborate cross-functionally with Marketing, Sales, R&D, and Operations to support commercial and practitioner strategies.
Support company initiatives, polices, and programs, and perform other duties as assigned.