Commerce & Digital Growth Manager, P&G Pro North America

Procter & Gamble•Cincinnati, OH

47d•$85,000 - $122,200•Onsite

About The Position

P&G Professional is pursuing a $16 billion professional cleaning market by serving the needs of professionals with trusted brands and superior products. This role is the single point of ownership for digital commerce performance across P&G PRO North America, with a strong foundation across full funnel (awareness, consideration, and conversion) tactics. The ideal candidate brings strong expertise in digital commerce, with hands-on experience in eContent optimization and search marketing, alongside a broad understanding of retailer media, digital merchandising, owned channels, web analytics, measurement, and emerging digital capabilities. This individual will leverage these capabilities to identify growth opportunities, influence recommendations, lead cross-functional initiatives, and deliver measurable business results while adapting priorities based on evolving business and customer needs. This is not an admin or process management role. It is a strategic, performance-driven digital commerce role with full end-to-end ownership of outcomes. The successful candidate will operate comfortably in an evolving environment, helping define new ways of working, identify capability gaps, and shape how digital commerce is activated across the organization.

Requirements

Demonstrated experience optimizing product content for digital retail, including Amazon, retailer .com sites, distributor websites, and digitally focused retailers. Understands how eContent drives conversion, organic search rank, digital shelf share, and downstream sales outcomes. Familiar with content management systems such as PIM, Syndigo, or equivalent platforms.
Hands-on experience managing paid search, retailer search, SEM, or PSOR programs — including keyword research, bid strategy, budget allocation, performance optimization, and conversion tracking. Understands CPC economics and how to drive cost-efficient click and conversion growth.
Experience developing digital growth strategies across retailer media networks, marketplaces, distributor websites, and customer digital ecosystems. Understands how retailer media can support lower-funnel conversion while also flexing into mid-funnel and upper-funnel awareness or consideration tactics when appropriate.
Proven ability to manage external agency partners across media, search, content, retail media, or digital commerce — setting briefs, reviewing performance, holding accountability for results, and translating business priorities into clear executional direction.
Comfortable pulling, interpreting, and acting on digital performance data. Can connect dots across digital commerce and media performance including eContent, search, retailer media, web analytics, and customer insights to identify root causes and business opportunities. Experience with retail media dashboards, Google Ads, Pacvue, Amazon Ads, SEM Rush, or equivalent platforms preferred.
Operational discipline with high attention to detail. P&G PRO has more products and complexity than traditional consumer brands — this person must successfully prioritize and manage multiple complex workstreams in a fast-paced environment.
Comfortable operating in an evolving business environment, learning new platforms and capabilities, and helping shape new ways of working as digital commerce continues to evolve.

Responsibilities

Help shape digital commerce priorities across the full marketing funnel, including awareness, consideration, and conversion. Translate business goals into clear digital strategies that can flex across channels, customers, platforms, and evolving business needs.
Partner with customer teams, retailer partners, distributor partners, and internal stakeholders to identify and recommend digital growth opportunities across priority customers and channels.
Lead and execute digital growth initiatives that may include eContent, digital shelf, paid search, retailer search, retailer media, social, email, digital merchandising, and other customer-facing digital tactics. Scope may flex over time based on business priorities, customer needs, and where the greatest growth opportunities exist.
Use digital performance data, customer insights, media results, content performance, and web analytics to identify opportunities, optimize plans, and improve the end-to-end digital customer journey. Connect activity across the funnel to measurable business outcomes.
Manage and influence external agencies, platform partners, and internal cross-functional teams to ensure digital work is clearly briefed, well-executed, measured effectively, and tied to business priorities. Provide strategic direction while maintaining accountability for execution and results.
Create scalable guidance, tools, best practices, and recommendations that help customer teams and internal partners better understand and activate digital opportunities. Support the organization in building stronger digital commerce capabilities over time.
Identify emerging digital opportunities, pilot new platforms, technologies, retailer capabilities, and measurement approaches to accelerate business growth. Recommend where successful initiatives should be scaled across the business.