Senior Director, Digital Growth and Commerce

ADP•Roseland, NJ

8d•Hybrid

About The Position

ADP is hiring a Senior Director, Digital Growth and Commerce. This role is for a B2B growth leader who has owned customer acquisition and bookings outcomes while successfully building new digital growth motions from the ground up. The ideal candidate will have experience building digital buying experiences that enable customers to research, purchase, and onboard solutions online and is looking to join a dynamic, inclusive team environment with a culture of collaboration and belonging. As Senior Director, Digital Growth and Commerce, you will own the growth of ADP's new digital-first growth engine for small businesses alongside the launch of our next-generation AI-native product. You will own the growth of this business from audience to activated customer. In this role, you will bring together marketing, digital experience, technology, sales, and business teams around one objective: build a scalable, repeatable way to acquire customers digitally and achieve our growth goals. This is an end-to-end growth leadership role with accountability for the full customer acquisition funnel, from initial engagement through purchase and activation, and the performance of the system around it. We strive for all actions to be informed by our Values-Driven Leadership Model, including Executing Every Day, Building Trust & Belonging, Growing Our People, Acting Decisively, Championing Change, and Fostering Collaboration.

Requirements

10+ years of experience in B2B digital growth, digital commerce, product-led growth, performance marketing, or direct acquisition, with meaningful leadership responsibility.
Experience building a 0-to-1 digital growth motion from the ground up.
Proven track record owning a commercial or growth number, such as bookings, customer acquisition, or similar growth outcomes, and scaling customer acquisition against revenue goals.
Experience building digital buying and onboarding experiences that connect digital self-service and B2B sales-assisted motions to optimize the end-to-end customer journey.
Deep expertise across SEO/GEO, paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, conversion optimization, and marketing analytics.
Experience with key marketing and sales platforms, including Salesforce Marketing Cloud, Salesforce CRM, Google Analytics, and ContentSquare.
Proven ability to lead complex, cross-functional initiatives and drive accountability across Marketing, Product, Sales, Technology, and Analytics in a matrixed environment.
A Bachelor’s degree or equivalent.

Nice To Haves

Experience in SMB, SaaS, fintech, payroll/HCM, recurring revenue, or AI-enabled customer experience environments.
MBA

Responsibilities

Own the full customer acquisition funnel from demand creation through purchase and activation.
Be accountable for customer growth, conversion, revenue contribution, and acquisition economics.
Translate business and sales goals into an integrated digital growth strategy and operating roadmap.
Translate growth and sales targets into audience, channel, investment, and acquisition strategies designed to deliver customer and revenue goals.
Work closely with channel leaders to develop strategy across paid search, paid social, SEO/GEO, programmatic, affiliates, mobile acquisition, and other growth channels.
Connect media, creative, messaging, and offers to ensure a consistent path from demand creation through digital engagement.
Continuously optimize channel mix, audiences, investment, and acquisition performance to efficiently scale what works.
Own the end-to-end digital customer journey from discovery and evaluation through purchase, onboarding, and activation, identifying and removing friction at every stage.
Design how digital and human interactions work together, connecting self-service and sales-assisted journeys so customers can move seamlessly between channels without restarting their experience.
Partner across Digital Experience, Content & Creative, Social, MarTech, and Technology to deliver a connected, consumer-grade experience.
Drive alignment across Small Business Services, Sales, Sales Operations, Product, Finance, and other key business partners around priorities, trade-offs, and outcomes.
Establish the measurement framework across acquisition, conversion, activation, CAC, and payback.
Use attribution, experimentation, and marketing analytics to identify opportunities and guide investment.
Create a continuous test-learn-scale operating model that improves performance over time.