Cold Email Specialist
About The Position
We’re hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment. This is not a passive account management role. You will be directly responsible for cold email campaign performance, inbox placement, deliverability troubleshooting, campaign optimization, client communication, and retention. You’ll work closely with the founder, outreach team, developers, and operations to ensure campaigns perform, clients stay happy, and delivery standards scale with the business. If you understand cold email beyond basic outreach — including infrastructure, warm-up, deliverability, copy performance, inbox health, and campaign optimization — this role is a strong fit.
Requirements
- Experience inside cold email agencies, lead generation companies, outbound sales environments, startup operations
- Strong hands-on expertise in cold email strategy, deliverability, inbox placement, warm-up systems, outbound infrastructure
- Strong copywriting ability for outbound campaigns
- Experience troubleshooting spam issues, domain reputation, low-performing campaigns
- Technical understanding of APIs, automations, workflows, outbound systems
- Daily practical use of AI tools, ChatGPT, Claude, automation workflows
- Strong communication and client management skills
- Comfortable operating independently in fast-moving environments
Nice To Haves
- Experience with Instantly, Smartlead, Clay, Apollo, Lemlist, Outreach, HubSpot
- Familiarity with Zapier, Make, webhooks, automation systems
- Experience scaling outbound systems for startups or agencies
- Background in SaaS or lead generation environments
Responsibilities
- Act as the primary point of contact for 20–30 active clients
- Lead client check-ins and performance conversations
- Manage client expectations and campaign updates
- Build strong long-term client relationships
- Proactively identify risks and prevent churn before issues escalate
- Diagnose and optimize underperforming campaigns
- Troubleshoot deliverability issues, inbox placement problems, domain health, spam issues, list quality concerns, low reply rates
- Review and optimize subject lines, messaging, sequencing, personalization
- Quality-check campaigns before launch
- Continuously improve campaign performance and outcomes
- Manage and optimize warm-up systems, inbox reputation, sending domains, DNS setup, SPF / DKIM / DMARC
- Understand how inbox placement impacts results
- Troubleshoot technical campaign issues independently when possible
- Collaborate with technical teams on infrastructure and automation improvements
- Personally write and refine cold email copy
- Improve open rates, reply rates, positive response rates
- Test and iterate messaging based on campaign data
- Balance personalization with scalability
- Build and improve delivery documentation and playbooks
- Maintain organized workflows and campaign tracking
- Track SLAs, client health, campaign metrics, operational performance
- Help create scalable systems as the company grows
- Work closely with developers, infrastructure teams, outreach specialists, leadership
- Coordinate campaign execution and troubleshooting
- Report directly to the founder on campaign performance, client risks, retention concerns, operational improvements
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
