Cobrand Acquisitions Product Manager - Vice President

JPMorganChase•Wilmington, NC

About The Position

The Cobrand Acquisitions and Onboarding Capabilities Product Manager is responsible for defining and delivering digital card acquisition and onboarding capabilities across the Partner Card portfolio. This role sits within the Cobrand Cards organization of Card Services, a key business within Chase’s Consumer & Community Banking group. The Product Manager will set product strategy and drive execution across initiatives that improve application conversion, reduce friction, accelerate activation and early-life engagement, and support profitable portfolio growth. The role requires strong core credit card and payments domain expertise, including the end-to-end origination and onboarding lifecycle, and the ability to translate customer, partner, and business needs into scalable capabilities delivered through API-based solutions and data integrations. This is a people leader role with responsibility for managing a small team of product analysts and project managers, establishing a strong operating cadence, and ensuring consistent delivery discipline and measurable outcomes across workstreams.

Requirements

8+ years of relevant experience in credit card and/or payments product management at a card issuer, payments network, or relevant management consulting firm.
Demonstrated depth in end-to-end card acquisition and onboarding, including digital application experiences, conversion optimization, onboarding/activation, and early-life customer engagement.
Strong product strategy capabilities, including roadmap development, prioritization frameworks, and the ability to articulate tradeoffs and business cases to senior stakeholders.
Proven core competency in product delivery, with experience leading complex, cross-functional initiatives from discovery through launch, and sustaining performance post-launch.
Strong understanding of new account profitability and portfolio growth levers, including acquisition economics, activation, early spend stimulation, credit quality dynamics, attrition, and customer lifetime value drivers.
Strong analytics and performance measurement discipline, including KPI definition, funnel measurement, test-and-learn methods, and ability to translate data into clear product decisions.
Experience partnering with engineering teams on API-based solutions and data integrations, including the ability to define requirements, data needs, and integration patterns that support scalable capabilities.
Demonstrated people leadership experience, including managing and developing a small team of product analysts and project managers, and establishing effective delivery operating models.
Strong stakeholder management and communication skills, with the ability to influence across Technology, Risk, Operations, Marketing, and partner-facing teams.
Proficiency with Agile practices and tooling (e.g., backlog management, story writing, sprint ceremonies); familiarity with JIRA preferred.

Nice To Haves

Cobrand partner management experience or exposure is highly desirable, including comfort operating in partner-influenced roadmaps and joint planning environments.

Responsibilities

Define and drive the product strategy and multi-year roadmap for card acquisition and onboarding capabilities across the Partner Card portfolio, balancing customer experience, risk, partner requirements, and delivery complexity.
Own end-to-end product delivery from discovery through launch and iteration, including clear problem statements, requirements, epics/user stories, acceptance criteria, dependency management, and release readiness.
Apply deep core card and payments product management expertise to inform product design and prioritization across acquisition and onboarding, including origination flows, decisioning and identity verification considerations, account setup, fulfillment, digital provisioning, and downstream servicing handoffs.
Lead cross-functional execution with Technology, Operations, Risk, Legal, Compliance, Marketing, and Data/Analytics partners to deliver secure, compliant, and high-performing customer experiences.
Identify and optimize key levers across the acquisition funnel and early-life onboarding journey, with explicit linkage to profitability and portfolio growth outcomes for new accounts, including cost of acquisition, activation, early spend, credit quality, attrition, and lifetime value drivers.
Establish and own performance measurement and analytics for acquisition and onboarding capabilities, including KPI definition, dashboarding, test-and-learn approaches, and ongoing optimization based on measured results.
Drive customer experience optimization through journey diagnostics, customer research, and usability testing, translating insights into prioritized improvements that reduce friction and improve conversion and onboarding outcomes.
Partner with cobrand stakeholders and, where applicable, cobrand partners to align on priorities, requirements, and delivery timelines; manage partner-influenced roadmaps and coordination forums as needed.
Lead and develop a small team of product analysts and project managers, including goal setting, coaching, performance management, and establishing standards for execution, documentation, and stakeholder communication.
Manage delivery support resources as needed (including consultants and vendors), ensuring scope clarity, quality control, and accountability to outcomes.
Lead Agile operating rhythms, including refinement, sprint planning, standups, reviews, and retrospectives; ensure high-quality backlogs and predictable delivery.
Provide production oversight for owned capabilities, including prioritization of defects and enhancements, incident triage participation, and mitigation/remediation coordination.