Co-Op & Compliance Specialist

PureCars•united states, None

About The Position

The Co-Op and Compliance Specialist is a member of the Finance team who supports multiple departments across the organization. The role manages co-op reimbursement and advertising compliance processes, checks that submissions meet original equipment manufacturer (OEM) requirements, and identifies opportunities to improve operational efficiency and scalability. The specialist works closely with the OEM team and other stakeholders to implement compliance updates, support initiatives, maintain documentation, and ensure advertising campaigns meet applicable OEM guidelines. The role also serves as a subject matter resource for co-op reimbursement and advertising compliance questions. The specialist oversees compliance and reimbursement processes across digital advertising platforms and channels, including paid search, display, social media, video and OTT, traditional media, and third-party listings. Duties include reviewing advertising content, coordinating approvals and revisions, preparing and submitting monthly OEM reimbursement claims, maintaining documentation of OEM requirements, and partnering with Billing to resolve claim-related issues. The position also supports reporting solutions, internal process improvements, and cross-functional workflows in a fast-paced, technology-driven environment.

Requirements

At least two years of professional work experience.
Experience with automotive dealership advertising, OEM co-op programs, digital marketing platforms, and compliance processes.
Experience organizing, maintaining, and archiving financial records and supporting documentation.
Experience with billing, invoicing, and financial documentation.
Ability to interpret complex technical, legal, and policy-related documentation and communicate requirements clearly and practically.
Strong written and verbal communication skills and ability to collaborate with departments and external stakeholders.
Excellent organizational and time-management skills, including prioritizing competing responsibilities and meeting strict OEM claim deadlines.
Strong attention to detail and commitment to accuracy when reviewing advertising materials, financial records, and reimbursement documentation.
Willingness and ability to learn and apply co-op reimbursement processes, OEM compliance requirements, and digital advertising standards.
Ability to work independently, take initiative, and manage responsibilities with minimal supervision.
Flexibility and adaptability in a rapidly changing, deadline-driven environment.
Strong problem-solving skills and ability to identify process improvements.
Positive, proactive attitude and entrepreneurial mindset.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Manage co-op reimbursement and advertising compliance processes across multiple advertising platforms and channels.
Review advertising campaigns and materials for compliance with OEM guidelines and co-op reimbursement requirements.
Maintain working knowledge of paid search compliance standards, approved ad copy and keywords, campaign requirements, and co-op eligibility.
Collaborate with Product Development to identify reporting needs and support co-op reporting solutions.
Maintain an understanding of Google Performance Max campaigns and advertising practices.
Work with Design to ensure advertising creative meets OEM compliance and approval requirements; review, revise, and optimize creative as needed.
Maintain knowledge of OEM-specific social media advertising requirements and develop an understanding of HUP programs and their application to Meta campaigns.
Review video and OTT advertising assets for compliance and co-op eligibility, and coordinate revisions as needed.
Submit advertising materials to OEMs for compliance review and approval.
Prepare and submit monthly co-op reimbursement claims through OEM portals or email, ensuring supporting documentation is accurate and complete.
Maintain professional relationships with dealership clients and OEM compliance representatives.
Research, interpret, and keep current documentation of OEM guidelines, reimbursement policies, and advertising requirements in the designated database.
Partner with Billing to obtain invoices, communicate necessary adjustments, and resolve discrepancies affecting claims.
Serve as a resource for internal teams and dealership clients on advertising compliance, co-op eligibility, reimbursement requirements, and claims.
Develop a thorough understanding of PureCars’ proprietary technology, processes, and reporting capabilities.
Identify recurring process or technology issues and recommend improvements to accuracy, efficiency, and scalability.
Collaborate with internal teams to establish consistent workflows, improve communication, and facilitate transitions of responsibilities between departments.
Partner with the OEM team to communicate compliance updates, support initiatives, and implement process changes.
Stay informed about automotive industry developments, digital advertising, OEM compliance requirements, and emerging advertising technologies.
Perform additional duties as needed in a fast-paced, evolving, technology-driven environment.