Co-Brand Product Marketing Strategy, Customer Management Team

Citi • Wilmington, DE

2d • Onsite

About The Position

The US Marketing and Franchise Development (M&FD) organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across US Consumer Cards (USCC). The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicate benefits, features and products that can strengthen our relationship. Specifically, the VP of ECM Customer Management is charged with leading the Existing Customer Marketing communication strategy for a Cards portfolio, focused on driving engagement in client experiences, and partnering with Product Teams & Channel teams to deliver best in class marketing to meet business objectives.

Requirements

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Demonstrated clear and concise written and verbal communication.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Nice To Haves

• Master’s degree preferred

Responsibilities

• Partners with internal teams to create a calendar of marketing campaigns, design approved campaigns and execute flawlessly to meet business goals
• Engage in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues.
• Assess for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement and deliver measurable results.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level