Analyst, Co-Brand Marketing
About The Position
The Analyst, Co-Brand Marketing will support the development and execution of marketing strategies across Wyndham’s co-branded financial products portfolio, including credit card, debit card, and international initiatives. This role is responsible for campaign execution, performance analysis, and day-to-day coordination across internal teams, bank partners, and agencies. The ideal candidate is highly analytical, detail-oriented, and eager to grow within a fast-paced, performance-driven marketing organization. This is a remote role based in Saint John, New Brunswick. Team members attend in person collaboration days, training, and business meetings.
Requirements
- Bachelor’s degree
- 2-5+ years experience in marketing strategy, co-brand credit cards, financial products, or related fields
- Strong partnership management experience (banks, networks, and/or agencies)
Nice To Haves
- Experience in international markets and product launches is preferred
- Experience in the hospitality industry is a plus
- Proven success driving acquisition, engagement, and revenue growth
- Exceptional strategic thinking, communication, and influencing skills
- Data-driven mindset with strong commercial acumen
Responsibilities
- Support execution of marketing campaigns across acquisition and existing cardmember lifecycle initiatives
- Own and update inventory of marketing assets and placements (e.g. guidelines, creatives, URLs) to support seamless campaign execution
- Analyze campaign performance and develop insights to optimize targeting, messaging, and channel effectiveness
- Assist in the development of marketing plans, briefs, and campaign calendars aligned with growth objectives
- Partner with Analytics and Finance teams to track KPIs (e.g., NAA, purchase volume, engagement, ROI) and report on performance trends
- Coordinate with internal teams (Loyalty, Digital, Product, Merchandising) to support integrated campaign execution
- Support management of external partners, including bank issuer and marketing agencies, ensuring timelines and deliverables are met
- Contribute to test-and-learn initiatives, including A/B testing and offer optimization
- Assist in the preparation of executive presentations, reporting, and business reviews
Benefits
- competitive compensation and benefits
- vacation
- team member appreciation days
- workplace flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
