Clinical Training and Education, Sales Enablement and Marketing - Alliedstar

Straumann • Andover, MA

16d • $108,000 - $132,550

About The Position

The Clinical Training and Education, Sales Enablement, and Marketing Manager for North America drives regional clinical education, dealer and sales enablement, key opinion leader engagement, and marketing execution across the United States and Canada. The role translates global strategy into North American programs that support customer adoption, dealer effectiveness, brand visibility, lead generation, and commercial growth.

The position reports directly to the Alliedstar Director of Sales - North America and maintains functional alignment with Global Training & Education and Global Marketing. North American priorities, performance objectives, resource allocation, and overall direction are established through the Director of Sales - North America. The role requires travel throughout the United States and Canada, with anticipated travel of 50–60%, including occasional evenings and weekends.

Requirements

• Bachelor’s degree in Dentistry, Dental Hygiene, Dental Technology, Dental Assisting, Education, Healthcare, Marketing, Business, Life Sciences, or a related field.
• At least 5 years’ experience in clinical or professional education, commercial training, sales enablement, marketing, dental technology, medical device, or a related field.
• Demonstrated knowledge of digital dentistry and clinical workflows, including experience with one or more relevant technologies or disciplines such as intraoral scanning, CAD/CAM, implant dentistry, restorative dentistry, or digital treatment planning.

Nice To Haves

• Advanced degree or relevant professional or clinical credential.
• Experience working with dental dealers, clinicians, KOLs, universities, DSOs, laboratories, or dental sales organizations.
• Experience developing and delivering educational programs and supporting regional marketing campaigns, product launches, lead-generation activities, or other commercial initiatives.
• Demonstrated project-management, stakeholder-management, communication, and presentation skills.
• Experience collaborating across functions, regions, and teams within a global, matrixed organization.

Responsibilities

• Lead North American training, certification, onboarding, and continuing-education programs for customers, dealer partners, laboratories, and internal teams.
• Deliver in-person, virtual, and hands-on education on Alliedstar intraoral scanners, software, DirectIP™, digital workflows, clinical applications, and competitive positioning.
• Create and maintain learning tools, clinical workflows, demonstration protocols, webinars, guides, videos, FAQs, and related resources.
• Measure training effectiveness, identify knowledge gaps, and improve educational programs using customer, dealer, and field feedback.
• Partner with the North American sales organization to equip Alliedstar and dealer teams to position, demonstrate, sell, implement, and support Alliedstar solutions.
• Develop and deploy dealer onboarding and ongoing enablement programs, including product presentations, competitive tools, objection handling, demonstration workflows, and customer-facing resources.
• Provide field support for dealer training, customer demonstrations, workshops, seminars, exhibitions, study clubs, and strategic customer engagements.
• Establish consistent demonstration and customer-engagement processes to improve field effectiveness and product adoption.
• Develop and manage Alliedstar’s North American network of KOLs, DOLs, clinical educators, universities, and professional organizations.
• Create KOL engagement plans connected to education, product launches, webinars, clinical programs, content, advisory activities, and market development.
• Coordinate KOL activities, deliverables, schedules, agreements, and budgets with internal stakeholders.
• Partner with the Director of Sales - North America and Global Marketing to develop and execute a regional marketing plan aligned with sales objectives, dealer development, customer acquisition, and product adoption.
• Serve as the primary North American Commercial liaison with Global Marketing, communicating regional priorities, customer needs, dealer requirements, timelines, and competitive insights.
• Execute and localize North American marketing programs, including email/EDM, digital and social campaigns, lead generation, dealer co-marketing, webinars, KOL and clinical content, promotions, product launches, exhibitions, and event marketing.
• Ensure applicable programs have clear calls to action, lead-capture mechanisms, defined follow-up, and measurable outcomes.
• Monitor campaign KPIs, including reach, engagement, click-through activity, lead generation, demonstration requests, participation, and conversion, and recommend improvements.
• Lead North American commercial readiness for new products, software, technologies, and workflows, integrating training, dealer enablement, KOL activation, marketing, lead generation, and field support.
• Bridge North American and global teams, ensuring regional requirements are understood and agreed global strategies are effectively executed in market.
• Provide structured customer, dealer, KOL, and field feedback to Product Management, Clinical Affairs, R&D, Marketing, Customer Success, and Training & Education.
• Ensure educational, promotional, and marketing activities comply with Alliedstar and Straumann Group policies, approved claims, brand standards, and applicable regulatory requirements.
• Own assigned North American Clinical Training & Education, KOL, Sales Enablement, and Marketing workstreams and associated budgets under the direction of the Director of Sales - North America.
• Maintain an integrated calendar of training, KOL programs, webinars, launches, campaigns, exhibitions, and professional education activities.
• Establish meaningful KPIs and provide regular progress, results, needs, and recommendations to North American leadership and aligned global stakeholders.
• Represent Alliedstar at national and regional exhibitions, dealer meetings, universities, professional programs, and customer events.

Benefits

• Very competitive total compensation plans; some positions include a discretionary bonus or Performance Share Units.
• 401(k) plan with employer match.
• Health, dental, and vision insurance packages, with the company contributing toward employee premiums.
• Generous PTO allowance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager