Clinical Liaision

Affinity Hospice•Emory, GA

20d

About The Position

Affinity Hospice is seeking a Clinical Liaison to cultivate and maintain relationships with hospitals, physicians, discharge planners, and other referral sources to support hospice referral growth and community engagement. The role implements outreach programs, educates patients and families about hospice services, and contributes to quality care and census development. It develops and executes marketing and sales plans, monitors referral trends, organizes community and professional events, manages assigned accounts and stakeholders, and contributes to marketing process improvements. In addition to marketing responsibilities, the Clinical Liaison serves as a clinical resource for operational and service-delivery needs. Clinical duties may include comprehensive assessments, direct patient care and education, Goals of Care discussions, admission and consent processes, emotional support for patients and families, and On-call and/or Administrator-on-Call coverage as needed. The role works with interdisciplinary and leadership teams to support high-quality patient care and organizational growth, and may be asked to provide support anywhere within the organization’s operational framework. The position is full-time, 40 hours per week.

Requirements

An active, unencumbered Registered Nurse (RN) employment/license is required.
At least two years of relevant experience is required.
Valid driver’s license and access to a reliable, insured vehicle meeting state and/or organizational requirements.
Associate or bachelor’s degree in nursing or a related field from an accredited college, or equivalent, is preferred.

Nice To Haves

Hospital and/or long-term care clinical experience is highly preferred.
Experience in healthcare marketing is preferred.
Associate or bachelor’s degree in nursing or a related field from an accredited college, or equivalent, is preferred.

Responsibilities

Build and maintain relationships with hospitals, physicians, discharge planners, hospice partners, and other referral sources.
Develop and implement structured outreach programs to identify and engage new referral sources.
Support referral partners, patients, families, and the hospice team throughout referral and admission processes.
Educate patients, families, significant others, and stakeholders about hospice and palliative care services and benefits.
Develop and execute strategic marketing and sales plans to increase community awareness, referrals, and census growth.
Monitor referral trends, assess market development, identify marketing opportunities, and develop reports to support admission goals.
Plan, organize, and host marketing events, luncheons, and informational meetings.
Complete or oversee initial patient consent and ensure required documentation is accurately completed, signed, and submitted.
Collaborate with community, hospital, and facility representatives to achieve growth targets and maintain market loyalty.
Facilitate admissions across hospitals, long-term care facilities, and home-based settings.
Assess referred patients’ clinical needs and disease status, collaborating with attending and hospice physicians to determine eligibility.
Coordinate hospital-to-home transitions and admissions, including arranging durable medical equipment (DME), medications, supplies, and other patient needs.
Identify opportunities for innovation, efficiency, and improved marketing strategies to maximize growth.
Partner with Operations and Clinical Leadership to align goals and initiatives and foster a shared vision of growth between Sales and Operations.
Implement company initiatives and best practices.
Support operational and service-delivery needs, which may include assessments, direct patient care and education, Goals of Care discussions, emotional support, and On-call and/or Administrator-on-Call coverage as needed.
Perform other Clinical Liaison duties as assigned to support department goals and initiatives.