Client Strategist

Later•Vancouver, BC

1d•$80,000 - $95,000•Hybrid

About The Position

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. Reporting to the Director of Client Strategy, you'll own influencer marketing proposals from kickoff through client presentation, translating ambiguous client asks into a clear strategic blueprint. You'll apply Later's Creator Intelligence Loop to define how a strategy will achieve a client's objectives, balancing creative thinking with measurement rigor, and you'll partner closely with Sales, Services, and Customer Success to keep strategy and execution aligned. This role sits between our Associate Strategist and Senior Strategist tracks, so you'll work with increasing independence as you build toward the bespoke, high value proposal work our Senior Strategists lead.

Requirements

3+ years of experience in influencer marketing, social media strategy, or digital marketing (agency or in-house experience welcome).
Working knowledge of major social and influencer platforms (Instagram, TikTok, YouTube) and a genuine interest in the creator economy.
Demonstrated ability to move from asking questions to independently uncovering insights, not just reporting data.
Experience building proposals, pitches, or campaign recommendations with decreasing need for oversight.
Strong written and verbal communication skills, with the ability to distill complex ideas into clear, client-ready materials.
Proficiency in presentation tools (Google Slides, PowerPoint) and collaboration software (Slack, GSuite, Zoom).

Nice To Haves

Familiarity with influencer marketing or social media management platforms (e.g., Later, CreatorIQ, Sprout Social) and paid social is a plus.

Responsibilities

Own standard influencer marketing proposals from kickoff through client presentation.
Translate ambiguous client objectives into a clear strategic blueprint that builds client confidence.
Apply Later's Creator Intelligence Loop to define how a strategy will achieve a client's goals.
Balance creative thinking with measurement rigor, connecting the client's ask to a distinct creative point of view.
Manage brand inputs and intake conversations, ensuring objectives and KPIs are clearly defined before work begins.
Partner with Sales to build pitches that are culturally relevant and help win new business.
Collaborate with Services and Customer Success to keep strategy aligned with campaign execution and client outcomes.
Present strategy and proposal work directly to clients and prospects.
Build proposals and pitches with decreasing reliance on senior support over time.
Take feedback on strategy work constructively and iterate quickly toward the strongest solution.
Simplify complex problems so clients understand both the why and the how behind a recommendation.
Stay current on social platform updates, creator trends, and emerging influencer marketing tactics.