Client Marketing Manager

Bright Horizons Family Solutions•Newton, MA

74d•$72,000 - $93,000•Remote

About The Position

The Client Marketing Manager leads strategic client marketing programs for a defined portfolio of accounts across Bright Horizons’ lines of business. Working with clients, Client Relations, and internal stakeholders, the role develops and executes data-driven, multi-channel marketing plans to increase awareness, engagement, registration, and utilization of Bright Horizons services. The position helps clients achieve their goals, improve the employee experience, and deliver measurable business results, while supporting client retention and revenue growth. The role analyzes campaign performance and recommends improvements, serves as a subject matter expert on client marketing, and coordinates with Creative, Channel, and Client Relations partners to align messaging, priorities, and execution. It also manages project deliverables and timelines and identifies opportunities to improve marketing processes, tools, and practices. This is a remote position available in the United States.

Requirements

Bachelor’s degree in marketing or a related field.
Five years of experience in marketing or a related field.
Strong project management skills; results-oriented and highly motivated.
Ability to lead projects, take initiative, and work with minimal supervision.
Strong cross-functional communication skills.
Able to set aggressive goals and work to exceed them.
Able to thrive both in a team environment and independently.
Able to function effectively under pressure and adjust quickly to changing priorities and responsibilities.
Knowledge of and proficiency with Microsoft OS, including Microsoft Office, Excel, and Outlook.
Detail-oriented, highly organized, and committed to high standards of quality.
Excellent written and verbal communication skills, including strong writing and review skills and a general creative eye.
Self-starter with a sense of urgency and a commitment to consistently delivering high-quality work.

Nice To Haves

Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction.

Responsibilities

Develop and execute strategic marketing plans for a portfolio of client accounts to drive awareness, engagement, and utilization of Bright Horizons services.
Partner with clients and internal stakeholders to assess business needs, identify opportunities, and provide data-driven marketing recommendations.
Execute multi-channel marketing initiatives, including launches, transitions, and campaigns, while aligning stakeholders.
Analyze marketing performance, synthesize insights, and recommend ways to optimize future campaigns and improve ROI.
Advise clients and stakeholders on client marketing best practices, communication strategies, and engagement approaches.
Coordinate with Creative, Channel, and Client Relations partners on priorities, messaging, and execution strategies.
Manage day-to-day project tasks and ensure deliverables are accurate and completed on time.
Identify opportunities to improve processes, tools, and marketing practices for greater operational efficiency and effectiveness.