Client Marketing Manager

Sinclair Broadcast Group•New York, NY
•$66,500 - $71,750•Hybrid

About The Position

The Client Marketing Manager works in a fast-paced, collaborative environment to drive strategy and manage revenue-focused marketing initiatives. The role serves as a key liaison between Tennis Channel and the National Sales team, coordinating sponsored content, branded integrations, client deliverables, and cross-functional execution. It supports end-to-end sales marketing programs, develops storytelling and brand solutions, and helps deliver polished client experiences. The position is based in the New York, NY office on a hybrid work schedule. The role also supports sales materials and client partnerships, manages sponsorship documentation and post-sale reporting, assists with branded content shoots and activations, and oversees premium inventory fulfillment for national sales initiatives. It supports hospitality at major events such as the US Open, corporate special projects, and B2B initiatives. The manager may provide guidance and training to junior teammates.

Requirements

  • 3–5 years of experience in digital media, sports marketing, or sales marketing.
  • Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
  • Interest in or working knowledge of professional tennis.
  • Strong written and verbal communication skills, including the ability to craft persuasive sports narratives.
  • Experience creating sales materials, branded content, and client-facing presentations.
  • Proficiency in PowerPoint and related design tools; Excel proficiency is required.
  • Ability to manage multiple priorities, coordinate across teams, and support high-visibility events.

Nice To Haves

  • Strong understanding of the sports industry, sponsorship, or partnership development.
  • AI proficiency or foundational understanding.

Responsibilities

  • Partner with Sales leaders to develop strategic sales packages, custom sponsorship opportunities, RFP responses, and integrated marketing solutions that support revenue growth.
  • Serve as a liaison between Tennis Channel and the National Sales team to align on sponsored content, integrations, and executional needs.
  • Manage sponsorship documentation and sold-elements trackers, ensuring accurate alignment of client commitments, deliverables, timelines, and executional details across teams.
  • Collaborate with Sales and internal teams to create compelling storylines and packages that showcase the value of programming.
  • Attend client meetings with Sales leaders to build client relationships and collaborate on partnership ideas, sponsorship opportunities, and future revenue-driving solutions.
  • Support the development of sold integrations by writing scripts, editing copy, creating lower-third verbiage, and developing production-aligned deliverables.
  • Manage post-sale reporting, recap decks, and client-facing materials to communicate campaign performance.
  • Assist with branded content shoots and post-sale activations in partnership with internal and external stakeholders.
  • Oversee premium inventory, design, delivery, and fulfillment for national sales initiatives.
  • Support hospitality execution for key tentpole events, including onsite client experience management during the US Open.
  • Support corporate special projects and B2B initiatives that advance brand positioning and revenue goals.
  • Partner with the creative team to develop polished sales materials and maintain brand consistency across deliverables.
  • Provide guidance, training, and support to junior teammates as needed.

Benefits

  • Retirement plan
  • Life and disability insurance
  • Health, dental, and vision plans
  • Flexible spending accounts
  • Sick leave
  • Vacation time
  • Personal time
  • Parental leave
  • Employee stock purchase plan
  • Potential discretionary quarterly bonus based on individual and company performance
  • Open-door policy
  • Upward mobility
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