Senior Manager, Client Marketing

Wunderkind•New York, NY

7h•$115,000 - $125,000•Hybrid

About The Position

Wunderkind is seeking a Senior Manager, Client Marketing to build and lead programs for engaging, educating, and growing its existing client base. This high-visibility individual contributor role coordinates work across Post Sales, Product Marketing, Creative, Events, and Marketing Operations. The role is based in New York City and involves occasional collaboration in the NYC office, typically one day per week. It reports to the VP of Marketing and works closely with Post Sales, Product Marketing, and the wider Marketing team. The role owns client marketing strategy across the client lifecycle, including segmentation and engagement programs, product adoption initiatives, lifecycle campaigns, retention and expansion programs, executive engagement, regional roadshows, upsell and cross-sell campaigns, and customer advocacy. It also develops client communications and value-focused storytelling, tracks engagement and insights for Post Sales, measures program outcomes, and coordinates execution across cross-functional teams. The position is suited to an entrepreneurial builder who can create strategies and a function from scratch and influence partners without direct authority.

Requirements

At least 5 years of experience in B2B marketing, including at least 2 years in client/customer marketing, lifecycle marketing, or customer engagement.
Demonstrated history of designing client lifecycle programs, tiering/segmentation strategies, and expansion/cross-sell campaigns.
Experience planning and executing end-to-end client events, roadshows, and executive networking experiences for existing clients.
Strong understanding of retention, expansion, and customer lifecycle strategy.
Experience working closely with Customer Success, Account Management, or Post Sales teams.
Strong cross-functional and stakeholder management skills.
Strong campaign, segmentation, and program management skills.
Experience working with CRM, marketing automation, and reporting tools.
Comfort building a new function and creating the playbook from scratch.
Confidence leveraging AI tools for content acceleration, audience analysis, and workflow efficiency.

Nice To Haves

Experience in SaaS, ad tech, or martech is preferred.
BA/BS degree in marketing, business, or a related quantitative field is preferred.

Responsibilities

Build and own the client marketing strategy across the full client lifecycle.
Develop client segmentation and engagement programs.
Partner with Post Sales and Product Marketing to support product adoption.
Create lifecycle campaigns that reinforce value, adoption, and partnership throughout the year.
Build programs that support retention and expansion.
Develop executive engagement programs for strategic clients.
Lead regional client roadshows and other high-value client experiences.
Create targeted upsell and cross-sell campaigns in partnership with Post Sales.
Build customer advocacy programs, including case studies, references, and speaking opportunities.
Develop client communications, thought leadership, and value storytelling.
Track client engagement and surface insights to Post Sales.
Measure impact across engagement, product adoption, expansion, and retention-related outcomes.
Coordinate execution across Post Sales, Product Marketing, Content, Creative, Events, and Marketing Operations.