Client Insights Senior Manager II

Circana Careers•Winston-Salem, NC

14d•Hybrid

About The Position

This is a hybrid role working onsite 3 days a week supporting RJ Reynolds Tobacco Company in Winston Salem, North Carolina. This is a unique opportunity to join a high-performing team and leverage data, analytics, and insights to inform growth strategy and address other critical business issues for a dynamic and successful company. We seek candidates with previous market research, consumer packaged goods (CPG), or marketing services experience, along with a keen interest in slicing and dicing data to reveal actionable insights into consumers, shoppers, retailers, and in-market performance. Must have strong analysis, storytelling, and communication skills. Previous experience within Tobacco or Total Nicotine would be beneficial.

Requirements

3+ years of relevant experience in marketing, sales, insights, or related functions with a Consumer-Packaged Goods (CPG), Research, or Marketing Services company.
Experience with Circana/IRI/NPD or other syndicated data solutions such as NielsenIQ is required.
Demonstrated ability to use and integrate multiple data sources to address client business issues with data-driven findings and implications.
Prior experience successfully partnering with cross-functional teams to achieve intended business outcomes.
Bachelor’s degree in a related field.

Nice To Haves

Tobacco or Total Nicotine industry knowledge is a plus.
Experience with retail data, shopper marketing, and CPG sales preferred.

Responsibilities

Demonstrated ability to conceive, manage, and deliver fact-based analyses that provide clients with clear, actionable insights to inform strategy.
Adept at recognizing and understanding client needs and desired outcomes; comfortable asking discovery and scoping questions when needed.
Instinctive ability to envision mutually beneficial outcomes, develop analysis project plans, and structure client deliverables.
Skillfully applies different data sets and metrics to address issues, leading to clear, fact-based responses to client needs.
Ability to help teammates improve their deliverables and contribute to the team’s thought leadership output.
Recognizes opportunities to utilize Circana subject matter experts to address client needs and effectively partners with colleagues and clients to pursue, leveraging their superior client knowledge to achieve mutual wins.
Gain and apply knowledge of the client, marketplace dynamics, and Circana capabilities to help identify, pursue, and close business opportunities.
Help target and sell services that address expressed (and sometimes unexpressed) client needs; ask questions to identify the root causes of issues versus symptoms.
Work effectively with cross-functional partners to develop correct solutions, tightly linking client needs to Circana capabilities and helping to deliver clear, compelling proposals.
Help manage selling process and coordinate Circana SMEs to ensure the project is delivered successfully.
Demonstrate strong interpersonal communication and presentation skills; present a professional image.
Gain the trust of clients, Circana cross-functional partners, and other stakeholders, and be perceived as a domain expert and valued business partner.
Intellectually curious and aware of industry trends and how they may impact clients, consumers, shoppers, and competitors.
Able to educate clients on analytic methods, shape their thinking, and influence the decisions they make.
Demonstrate a flexible approach to communication; adapt messages quickly to the appropriate level or function with poise and polish.
Understands key client issues/needs and produces strong, compelling business analyses, with well-supported findings and actionable insights, for high-value outcomes.