Cleared Paid Media Manager

Accenture Federal Services•Washington, DC

33d•$108,600 - $232,800•Onsite

About The Position

At Accenture Federal Services, our purpose is to make the US federal government stronger and safer, and to improve people's lives. We are a technology company within global Accenture, with over 13,000 employees dedicated to leveraging technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. We are recognized as a Glassdoor Top 100 Best Place to Work, offering a collaborative and supportive community where employees can grow, learn, and thrive through hands-on experience, certifications, and industry training. Join us to drive positive, lasting change that advances missions and the government forward. The Paid Media Director will oversee and lead the paid media and digital marketing strategy implementation. This role is responsible for executing comprehensive, full-funnel media plans, managing the development of brand assets, and maintaining performance across digital channels. The ideal candidate will have a strong background in analyzing industry trends, compiling and assessing market research, data visualization, and conducting in-depth research to inform media and marketing plans. A willingness to participate in a brief marketing and media skills assessment during the hiring process is required. This role demands an entrepreneurial and flexible individual who can take on any task, no matter how small. The candidate must be data-obsessed, capable of educating the broader organization on the effectiveness of strategies by gathering and synthesizing data.

Requirements

Bachelor’s Degree
8+ years of experience in paid digital advertising, ideally in consulting or a digital agency.
2+ years of managing a team of media buyers.
Hands-on-keyboard experience setting up, running, and managing paid media campaigns.
Full proficiency with media buying platforms (e.g., Google Ads, Facebook/Meta Ads, Twitter/X Ads, Programmatic DSPs).
Experience using Google Analytics (or other web analytics tool) to understand impact of paid advertising on web site traffic and usage.
Knowledge of digital media systems and tools (e.g., attribution, tagging, ad verification).
Demonstrated ability to apply research insights and convert into strategy development.
Experience working outside of paid media platforms to support organic marketing efforts.
Successful track record of delivering strategically thoughtful projects that deliver measurable impact.
Must be able to go on site 100%.
Active Top Secret clearance

Nice To Haves

Previous digital agency or in-house experience.
Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.
Ability to identify operational gaps/opportunities and implement solutions.

Responsibilities

Develop and execute a paid media strategy and drive impactful programs that generate awareness and drive demand.
Ability to build a paid media strategy from the ground up – ensuring a comprehensive media mix.
Manage multi-million dollar budgets across paid media channels to maximize results.
Provide accurate and timely budget forecasts, ensuring efficient resource allocation.
Collaborate with internal teams, create custom measurement and performance reports focusing on key metrics and business drivers.
Provide feedback on creative briefs based on past performance, propose tactics, and adjust based on landscape opportunities.
Partner with organic and earned media marketing teams from start to finish to ensure cohesive strategy and campaign enablement.
Work with the in-house creative team to execute day-to-day audience, creative and copy optimization within campaigns.
Track, analyze and report data from campaigns to uncover insights and refine and optimize both the media plan and the campaign creative.