Chief Officer of Marketing and Engagement

General Council on Finance and Administration • Nashville, TN

21d • Hybrid

About The Position

The General Council on Finance and Administration (GCFA) seeks a visionary, creative, and strategically minded Chief Officer of Marketing and Engagement to help shape how GCFA tells its story, strengthens constituent relationships, and advances the mission of The United Methodist Church. This opportunity calls for a leader who can bring together marketing, communications, storytelling, constituent engagement, service awareness, relationship development, analytics, and organizational strategy into one unified approach. The successful candidate will help churches, annual conferences, agencies, ministries, and leaders better understand who GCFA is, why its work matters, and how its services strengthen ministry across the connection. This is not a traditional marketing role. It is a rare opportunity to shape the voice, reputation, visibility, and constituent experience of a mission-driven organization serving The United Methodist Church. The Chief Officer will help position GCFA not simply as an administrative organization, but as a trusted ministry partner whose services, expertise, and resources enable ministries to thrive.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, Nonprofit Management, or a related field required; master’s degree preferred.
• At least ten years of progressive leadership experience in marketing and communications, constituent or customer engagement, relationship management, or business development required.
• Significant experience developing and executing enterprise-level marketing, communications, brand, or constituent engagement strategies.
• Demonstrated experience leading teams, managing organizational resources, and building high-performing, collaborative cultures.
• Experience developing brands, organizational narratives, integrated communication strategies, constituent engagement strategies, or customer experience strategies.
• Experience using CRM systems, data, analytics, dashboards, and performance measures to evaluate engagement effectiveness and inform strategy.
• Strong written, verbal, interpersonal, and presentation skills, with the ability to translate complex organizational concepts into clear, compelling, and accessible communications.
• Demonstrated ability to build relationships across diverse constituencies and communicate in ways that are accessible, engaging, theologically appropriate, and relevant to varied audiences.
• Experience working in a religious, denominational, nonprofit, association, or mission-driven organization required.

Nice To Haves

• Experienced marketing professional, administrative, financial, technology, data, or other shared services preferred.
• Understanding of the structure, culture, and ministry context of a connectional church or similar religious organization preferred.

Responsibilities

• Develops and executes a comprehensive strategy that integrates awareness, engagement, adoption, satisfaction, and long-term participation across all constituent touchpoints.
• Provides strategic leadership for brand management, marketing campaigns, digital communications, website strategy, content development, email communications, storytelling, and promotional activities.
• Leads efforts to build, strengthen, and sustain relationships with constituents through outreach, events, consultations, customer success initiatives, service adoption activities, lead generation, and feedback collection.
• Establishes the CRM as GCFA’s single source of truth for constituent interactions and oversees constituent segmentation, performance analytics, dashboard reporting, and measurement of awareness, engagement, adoption, satisfaction, and revenue outcomes.
• Facilitates collaboration between Marketing and Communications, Connectional Relations, and other GCFA teams to identify constituent needs, promote services, coordinate campaigns, support organizational initiatives, and ensure successful follow-up on opportunities, partnerships, conferences, and strategic relationships.
• Leads the development and continuous improvement of the end-to-end constituent journey, including awareness, interest, engagement, service usage, retention, and advocacy.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive