Chief Marketing and Communications Officer

Family Promise

2d•$170,000•Remote

About The Position

Family Promise is seeking a Chief Marketing & Communications Officer (CMCO) to build and lead its integrated marketing and communications function. This senior executive role is responsible for shaping how Family Promise is understood and engaged by audiences nationwide. Reporting to the CEO and serving on the senior leadership team, the CMCO will oversee brand strategy, marketing, communications, content, thought leadership, media relations, digital strategy, and audience growth. This is a builder role focused on translating the organization's mission and expertise into a clear national voice, establishing the necessary teams, systems, and infrastructure for growth. Success requires enterprise-level thinking, creative and strategic judgment, an audience-centered and data-informed approach, and experience building capabilities in a mission-driven organization.

Requirements

15+ years of progressive leadership experience in marketing, communications, public relations, brand, or related disciplines, including significant senior leadership responsibility.
Demonstrated success building or transforming an integrated marketing and communications function, team, or operating model in a complex nonprofit, mission-driven, corporate, agency, association, or multi-stakeholder environment.
Deep expertise across brand strategy, positioning, messaging, content, public/media relations, executive communications, digital marketing, audience strategy, analytics, and performance measurement.
A proven ability to lead through influence, manage teams and external partners, advise senior executives and Boards, and translate complex issues into clear, compelling communications.

Nice To Haves

Experience building integrated marketing and communications strategies that advance organizational goals.
Skilled at creating strong teams, systems, partnerships, and operating models that turn strategy into sustained results.
Experience developing distinctive brands, compelling narratives, and thought leadership that earn attention and trust.
Proficiency in using audience insight, data, and sound judgment to set priorities, allocate resources, and improve performance.
Ability to navigate diverse stakeholders and create clarity and momentum in an emerging function.
Leads with curiosity, communicates with precision, and brings people along through change.

Responsibilities

Develop and lead an integrated marketing and communications strategy aligned with Family Promise's mission, enterprise priorities, and growth goals.
Steward Family Promise's brand, positioning, narrative, messaging, and reputation, ensuring a clear and consistent national voice across the organization and Affiliate network.
Translate organizational priorities into focused annual plans, budgets, baselines, performance measures, and clear sequencing of investments.
Serve as a strategic adviser to the CEO, senior leadership team, and Board on brand, reputation, audience engagement, communications, and marketing opportunities and risks.
Position Family Promise and its leaders as authoritative national voices on family homelessness and proven, community-based solutions.
Lead an integrated content, storytelling, media relations, and executive communications strategy informed by research, data, Affiliate expertise, and lived experience.
Build a repeatable editorial and storytelling infrastructure that surfaces strong stories and insights from across the network and extends their reach through national channels.
Ensure communications are credible, compelling, inclusive, trauma-informed, and grounded in the dignity and agency of families.
Lead the marketing strategy for Family Promise's digital ecosystem, including the national website and its evolving relationship to Affiliate digital experiences.
Establish priority audiences, channel roles, user journeys, and integrated approaches across web, email, social, search, paid media, and emerging channels.
Build the analytics and measurement foundation needed to establish baselines, assess performance, improve conversion, and guide future marketing investment.
Partner with Development and other teams to strengthen donor engagement, campaigns, service navigation, Affiliate engagement, and other enterprise priorities.
Build and manage the marketing and communications function, including its team structure, capabilities, operating model, workflows, and planning rhythms.
Recruit, lead, coach, and develop a high-performing team, creating clear roles and the capacity required to meet current priorities and scale over time.
Establish the right mix of internal and external capabilities to meet organizational priorities, managing agencies, consultants, and other partners with clear scopes, budgets, and performance expectations.
Build strong cross-functional partnerships and practical tools that enable Development, Programs, Advocacy, Affiliate Services, and local Affiliates to advance shared goals and communicate effectively.