Communications & Marketing Officer

University of South Florida•United States,

About The Position

The communications and marketing officer will elevate the Florida Center for Nursing (FCN) brand through comprehensive communication and marketing strategies that advance FCN priorities. Reporting to the associate director of communications and marketing at FCN, this role is responsible for managing the processes related to marketing project management, social media, website strategy and maintenance, and multimedia production. The communications and marketing officer will ensure consistent, engaging messaging across all platforms in alignment with FCN brand standards. This person will develop a deep understanding of FCN priorities and be able to advance those priorities through impactful marketing and communications to both internal and external stakeholders. FCN, headquartered at the University of South Florida College of Nursing, is a state workforce center. FCN was established to research and address issues of supply and demand for nursing, including issues of recruitment, retention, and utilization of workforce resources.

Requirements

Bachelor’s degree in communication, marketing, public relations, technical writing, digital media, or related field, with two years of experience in related positions; or a Master’s degree in the fields listed above.
Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.
Four years of direct experience for a bachelor’s degree.

Nice To Haves

Experience in marketing, communications, or social media in a higher education setting.
Experience with content management systems such as WordPress and Sitecore.
Experience managing social media platforms and social media marketing tools such as Facebook, LinkedIn, and Hootsuite.
Experience producing and editing video content using software such as Adobe Premiere Pro.
Experience producing and editing audio/podcast content using tools such as Adobe Audition.
Experience with graphic design tools such as Adobe InDesign, Adobe Express, and/or Canva.
Experience coordinating or managing multi-channel communications projects, including timelines and cross-team collaboration.

Responsibilities

Plans, develops, and manages content across all social media platforms (e.g., Facebook, Instagram, LinkedIn, X).
Maintains a social media content calendar and produces monthly analytics reports.
Develops and implements social media advertising campaigns and monitors community engagement.
Produces and edits photo and video content, including short-form and long-form video pieces, using tools such as Photoshop, Premiere Pro or Adobe Rush.
Produces and edits audio content and podcasts, including recording, editing, mixing, and distribution across podcast platforms.
Designs graphics, animations, and other visual/creative assets using tools such as Adobe InDesign, Adobe Express, and Canva.
Collaborates with the MarCom team on website content, web design, and updates using content management systems such as WordPress and Sitecore.
Provides support to internal teams requiring website changes or updates.
Works with the MarCom team to facilitate the intake process for marketing requests from the Florida Center for Nursing. Maintains the Monday.com board and all processes associated with strategy, deliverables, timelines, etc. to support the needs of the FCN. Actively liaises needs between the MarCom and FCN teams.
Coordinates across stakeholders (faculty, staff, students, vendors) and tracks deliverables from concept through completion.
Manages multiple concurrent projects spanning social media, multimedia, and web platforms.
Working under the direction of the associate director, develops comprehensive marketing and communication strategies and plans for various FCN initiatives, programs, reports, etc.
Contributes to overall communications strategy and ensures consistency of messaging and brand voice.
Supports the associate director with media requests, media pitching, press release distribution, and other public relations efforts, as needed.
May travel for events/programs within Florida to support FCN initiatives.
Performs other administrative and support duties as required in support of the mission and communication strategy of the center.