Chief Marketing Officer

Ivy Fertility • Los Angeles, CA

12d • Remote

About The Position

Ivy Fertility is one of the nation's leading fertility and reproductive health platforms, operating a growing network of clinics across the United States. The organization combines clinical excellence with a patient-first model of care, supporting individuals and families through every stage of their fertility journey. Backed by InTandem Capital Partners, the company is entering its next phase of growth — deepening its brand presence domestically while continuing its selective expansion into international markets. We are looking for a full time, Chief Marketing Officer to join our team! The Chief Marketing Officer leads the marketing and patient-acquisition strategy for a national multi-clinic fertility practice. This is a growth and revenue role with a high-visibility seat on the executive leadership team, reporting directly to the CEO and partnering closely with the Board, clinical leadership, physicians, M&A, People, and Legal/Compliance teams. The CMO owns the top of the patient funnel — local market awareness, lead generation, conversion to consult, referring-physician relationships and regional reputation - and is measured on volume, cost-efficiency, and service-line mix, online reputation - not just brand metrics. The ideal candidate blends healthcare/patient-acquisition marketing and sales expertise with rigorous, data-driven performance management. This is a remote position and will require travel to satellite clinics as needed.

Requirements

• Minimum 15+ years of marketing leadership experience driving enterprise growth at scale - with at least 10+ years in healthcare, fertility, aesthetics, dental, or another high-consideration/emotionally sensitive, consumer-direct medical category.
• A powerful combination of executive business acumen, creative vision, and deep technical data skills.
• Proven track record owning a patient/consumer acquisition funnel with revenue and volume accountability, not just brand awareness metrics.
• Strong command of digital performance marketing (SEO, SEM, paid social, marketing automation/CRM) and of measurement/attribution.
• Experience managing multi-location marketing strategy and budget across geographically distinct markets.
• Familiarity with healthcare marketing compliance (HIPAA, FTC, state advertising rules) and ideally ASRM/SART awareness.
• Team leadership experience motivating internal staff and managing external agencies.
• Bachelor's degree required

Nice To Haves

• Experience with physician referral marketing and/or B2B partnerships with employers or fertility benefit platforms is a strong plus.

Responsibilities

• Manage and optimize a multi-million dollar marketing budget across paid media, social media, agencies, MarTech stack, and events/sponsorships for multiple brands
• Own the patient acquisition funnel end-to-end: awareness → website visit → lead → scheduled consult → new-patient start.
• Build and execute an integrated marketing strategy across digital (SEO/SEM/website, paid social, programmatic), content, referral marketing (REI-to-OB/GYN and other physician channels), CRM/lifecycle marketing, and local/regional demand-generation campaigns across all markets.
• Lead physician and clinic-level marketing (provider bios, “meet the doctor” content, individual physician digital presence) to support both patient-direct and referral growth.
• Partner with Operations and Clinic Directors to align marketing-driven demand with clinic capacity/scheduling capacity by location.
• Build and manage a marketing analytics function: attribution modeling, CRM reporting, cost-per-acquisition by channel and by service line (IVF, egg freezing, donor/surrogacy, male fertility, etc.).
• Ensure all marketing content complies with HIPAA, FTC advertising guidance, ASRM/SART guidelines, and state-specific healthcare advertising regulations.
• Hire, develop, and manage the internal sales and marketing team and manage relationships with external agencies/vendors.
• Other duties as assigned.

Benefits

• competitive compensation package
• performance bonus tied to defined KPIs and measurable goals and paid annually
• comprehensive benefits package designed to support their health, well-being, and long-term success

What This Job Offers

• Job Type: Full-time
• Career Level: Executive