Chief Marketing Officer
The Ward Law Group, PL•Miami, FL
•Hybrid
About The Position
The Ward Law Group is a nationally recognized, mission-driven law firm serving immigrant families and underserved communities with excellence, compassion, and faith-rooted service. Recognized as one of the Best Places to Work for consecutive years, we're scaling from $100M to $250M+ in revenue, with active expansion across Florida (Miami, Orlando), New York, and Texas. We're looking for a transformational, hands-on CMO to lead this next chapter of growth — someone who can build a national brand, scale a high-performing team, and turn marketing data into business results.
Requirements
- 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+.
- Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
- Managed $10M+ annual budgets with demonstrable ROI.
- Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer.
- Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
- Experience in a regulated industry (legal, healthcare, insurance, financial services) — understands compliance and reputation-driven acquisition.
- Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
- Willing to work on-site in Miami Lakes, or remote with travel to NY and TX offices as needed.
Nice To Haves
- Bilingual English/Spanish
- Experience marketing to Hispanic/multicultural audiences
- Multi-state expansion experience
Responsibilities
- Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
- Own the full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling.
- Lead and grow a marketing team — currently 12 professionals, scaling to 15–25+ (social, digital, paid, creative, content).
- Hire, mentor, and build internal career pathways for top talent.
- Define and track KPIs across all campaigns — CAC, CPL, cost-per-signed-case, and ROI.
- Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.
- Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets — including bilingual (English/Spanish) audiences.
- Navigate state-specific Bar/legal advertising compliance requirements.
- Owns annual marketing budget.
- Negotiate vendor/media contracts and hold partners accountable to ROI.
- Leverage Salesforce, CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
- Work closely with Intake, Legal Ops, and Sales to ensure the end-to-end client journey is cohesive and high-converting.
- Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership.
Benefits
- Competitive salary commensurate with experience
- Professional development and continuing education support
- Collaborative, growth-oriented team environment
- Medical, dental & vision
- Hospital plans
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
- Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
- Company paid short and long-term disability
- Health & Dependent Care Spending Accounts (HSA & DCFSA)
- Employee Assistance Program
- Tuition Assistance
- Paid time off and paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Executive
