CMO

JUST INGREDIENTS INC•Orem, UT

157d•$225,000 - $275,000•Onsite

About The Position

Just Ingredients, a health and wellness e-commerce company, is seeking a visionary, performance-driven Chief Marketing Officer (CMO) to lead its marketing organization. This executive leadership role reports directly to the CEO and offers a unique opportunity to define and scale the marketing strategy for a high-growth, purpose-driven brand in the health, wellness, supplements, and beauty sectors. The ideal candidate will possess deep expertise in brand, digital, social, paid media, partnership marketing, and retail/wholesale channel development, with a proven history of building loyal communities and driving revenue growth in the direct-to-consumer (DTC) and consumer packaged goods (CPG) space. This role requires strong alignment with the CEO's vision and a shared belief in the brand's mission. The CMO will be a strategic, data-informed leader capable of executing at a high level, understanding the modern health and wellness consumer, and scaling the brand efficiently across all channels.

Requirements

15+ years of progressive marketing leadership experience, with at least 3–5 years in a senior marketing leadership role (VP of Marketing, CMO, or equivalent).
A track record of thriving in a high-trust, high-alignment working relationship with a founder or CEO.
Experience supporting or collaborating on thought leadership content, podcasts, educational programming, or founder-led brand storytelling in the health, wellness, or lifestyle space.
Proven experience in the health and wellness, supplement, beauty, or CPG/DTC industry — with a deep understanding of the clean-label consumer and the competitive landscape.
Demonstrated ability to build and scale a full-stack marketing organization across brand, digital, social, paid media, partnerships, and retail and wholesale channel marketing.
Direct experience leading retail and wholesale marketing initiatives, including trade marketing, retail media, account-specific programming, and omnichannel go-to-market strategy.
Strong command of performance marketing metrics — including CAC, LTV, ROAS, MER, and contribution margin — with the ability to connect marketing activity to business outcomes.
Hands-on experience leading affiliate programs, influencer marketing, and TikTok Shop or social commerce strategies at scale.
Track record of building and activating meaningful sports, brand, and channel partnerships that deliver measurable growth.
Experience leading event marketing strategy, from large-scale expos to branded consumer activations.
Exceptional leadership and team-building skills — ability to attract strong talent, develop it, and build cultures of accountability and creativity.
Strong executive presence and communication skills, with the ability to influence at the board and CEO level and inspire at the team level.
Data-driven decision-maker who balances analytical rigor with creative instinct and brand intuition.
Bachelor’s degree in Marketing, Business, Communications, or a related field required.
MBA or advanced degree preferred.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Report directly to the CEO and serve as the most closely partnered marketing leader, operating with a high degree of trust and alignment.
Collaborate daily with the CEO on brand direction, messaging, educational content, podcast strategy, and the overall vision for communicating the company's mission and values.
Translate the CEO’s vision and voice into scalable marketing strategies, content programs, and brand campaigns.
Support and amplify the CEO’s role as the brand’s primary educator and spokesperson by building marketing systems and content infrastructure.
Own and drive the company’s overall marketing vision, strategy, and roadmap in alignment with the CEO and executive leadership team.
Build, lead, and develop a high-performing marketing organization across brand, digital, social, paid media, partnerships, and retail.
Translate business objectives into integrated marketing strategies that deliver measurable growth across customer acquisition, retention, and lifetime value.
Serve as the brand’s senior marketing voice in board, investor, and cross-functional executive conversations.
Establish and manage the full marketing budget, allocating resources to maximize return.
Define and own marketing KPIs, reporting cadences, and performance frameworks.
Define and steward the Just Ingredients brand identity, including positioning, voice, visual standards, and messaging architecture.
Lead brand strategy for existing product categories and new launches, ensuring consistency and resonance.
Oversee the development of brand campaigns that build awareness, deepen trust, and differentiate the brand.
Champion clean-label, ingredient-transparency values as a core brand pillar.
Drive packaging, creative, and content standards that reflect premium brand positioning.
Lead consumer research, brand health tracking, and competitive analysis.
Lead the digital marketing strategy across all owned and earned channels to drive traffic, conversion, and retention.
Partner with e-commerce and product teams to optimize the digital consumer journey.
Own and evolve the company’s CRM and lifecycle marketing strategy.
Drive continuous improvement through A/B testing, funnel analysis, and data-driven experimentation.
Ensure the brand’s digital presence reflects current positioning and delivers a seamless consumer experience.
Oversee SEO/SEM strategy and content programming.
Lead the social media strategy across key platforms, focusing on community building, education, and brand authenticity.
Develop and oversee a content strategy that engages health-conscious consumers and drives growth.
Build and manage an in-house social content team and creator ecosystem.
Champion user-generated content (UGC) and community-driven storytelling.
Stay ahead of platform algorithm changes, content trends, and emerging formats.
Align social media programming with product launches, campaigns, and brand moments.
Own the paid media strategy and budget across various platforms, optimizing for acquisition cost and revenue growth.
Lead a team of paid media specialists and/or agency partners.
Develop a full-funnel paid media approach supporting direct response and brand awareness.
Drive creative strategy for paid channels in collaboration with brand and content teams.
Leverage data, attribution modeling, and incrementality testing for budget allocation.
Monitor and respond to paid media performance in real time.
Own the go-to-market strategy for retail and wholesale channel expansion.
Lead the development of retail-specific marketing strategies.
Partner with sales leadership to support wholesale account acquisition and growth.
Develop and execute trade marketing strategies.
Build and maintain strong marketing relationships with key retail and wholesale account partners.
Oversee the creation of retail-ready packaging, planogram compliance assets, and channel-specific creative.
Lead the strategy for retailer digital shelf presence.
Develop launch marketing playbooks for new retail accounts and channel entries.
Track and report on retail and wholesale marketing performance.
Monitor competitive activity in retail channels.
Oversee the affiliate marketing program, including creator recruitment, commission structure, and performance tracking.
Lead TikTok Shop and TikTok affiliate strategy.
Develop TikTok-native content strategies that drive organic discovery and affiliate-driven conversion.
Establish clear affiliate performance benchmarks and build reporting systems.
Identify, negotiate, and activate sports partnerships.
Build an athlete ambassador program.
Develop co-branded content, social activations, and product partnerships with sports partners.
Manage sports partnership budgets and contracts.
Develop and manage strategic brand partnerships with complementary brands.
Lead co-marketing initiatives, including joint campaigns and product collaborations.
Evaluate partnership opportunities based on brand alignment, audience fit, and commercial potential.
Negotiate partnership agreements and manage ongoing partner relationships.
Own the event marketing strategy for Just Ingredients.
Lead the planning, execution, and post-event evaluation of all brand presence at external events.
Develop and execute Just Ingredients’ own branded events and community experiences.
Build relationships with key event organizers, industry associations, and wellness community platforms.