Chief Marketing Officer
Title Resources Guaranty• US,
•Hybrid
About The Position
The Chief Marketing Officer (CMO) is a strategic, growth-oriented executive responsible for shaping and executing TRG’s marketing vision to drive revenue growth, brand strength, customer engagement, and market differentiation. As a key member of the executive leadership team, the CMO will lead and modernize the marketing function through a data-driven, digitally enabled strategy aligned closely with sales, operations, technology, and HR. This role will play a critical part in accelerating growth, strengthening customer and employee engagement, and elevating TRG’s market presence across the industry.
Requirements
- 12–15+ years of progressive marketing leadership experience, including 5+ years in a senior executive role
- Proven track record of driving measurable growth and building scalable marketing organizations
- Experience in financial services, insurance, real estate, or related industries
- Strong expertise in digital marketing, brand strategy, communications, customer segmentation, and demand generation
- Experience developing go-to-market strategies across multiple customer and partner channels
- Demonstrated ability to align marketing with sales and business strategy to drive revenue outcomes
- Experience managing marketing technology platforms, vendor relationships, and operational marketing programs
- Data-driven mindset with strong analytical and strategic decision-making capabilities
- Exceptional leadership, communication, and executive presence
Nice To Haves
- Experience working with independent agent networks, affiliate partnerships, or B2B2C business models
- Familiarity with regulatory considerations in real estate or financial services
- Experience supporting mergers, acquisitions, or integration-related brand and communication initiatives
- MBA or advanced degree in business, marketing, or related field
Responsibilities
- Define and execute an enterprise-wide marketing and communications strategy aligned with TRG’s growth and value creation objectives
- Strengthen brand awareness, reputation, and consistency across all internal and external channels
- Develop and market a differentiated value proposition to agents, partners, and customers that clearly communicates TRG’s competitive advantages and service model
- Elevate TRG’s industry presence and thought leadership through strategic content, executive positioning, speaking engagements, media opportunities, industry events, blogs, interviews, and publications
- Oversee corporate communications, internal communications, public relations, media strategy, and thought leadership initiatives
- Lead external communications efforts across press, social media, industry publications, executive messaging, and crisis communications
- Develop and maintain relationships with media outlets, industry publications, and strategic partners
- Partner closely with HR on employee engagement initiatives, including pulse surveys, Best Companies participation, employer branding, and culture initiatives
- Support M&A and integration efforts, including brand alignment, go-to-market integration, communication strategies, and positioning of combined capabilities
- Drive customer acquisition, retention, and cross-sell strategies across core and adjacent markets
- Partner closely with Sales and Business Development to align go-to-market strategies, pipeline growth initiatives, and customer engagement efforts
- Develop integrated marketing campaigns supporting both direct and partner distribution channels
- Develop targeted marketing strategies, messaging, and value propositions tailored to key customer segments, including affiliate partners, independent agents, builders, attorneys, lenders, and other strategic channels
- Create partner-specific marketing frameworks that support affiliate growth, engagement, and capture of real estate brokerage networks
- Champion a customer-first mindset by leveraging data and insights to improve segmentation, messaging, customer journey optimization, and loyalty
- Advance marketing technology, automation, CRM, and data capabilities to improve operational effectiveness and customer engagement
- Own the strategy, management, adoption, and optimization of agent-facing marketing and business enablement tools, including marketing portals, fraud prevention programs, preferred vendor programs, and related platforms
- Ensure agent-facing tools and programs deliver best-in-class value, drive adoption, and align with business objectives, including monitoring utilization and establishing governance around program participation and eligibility
- Identify opportunities to leverage AI, analytics, and emerging technologies within marketing operations and communications
- Establish KPIs, dashboards, and reporting frameworks to measure performance, optimize spend, and drive data-informed decision-making
- Drive continuous improvement through testing, measurement, and optimization initiatives
- Support the development, positioning, and launch of new products and services
- Collaborate with agency partners and lenders on co-marketing opportunities and targeted value propositions
- Own the marketing budget and allocation strategy across brand, demand generation, digital marketing, communications, partner marketing, and strategic growth initiatives
- Build, mentor, and lead a high-performing marketing organization focused on accountability, innovation, and collaboration
- Manage external agencies, vendors, and strategic partners
Benefits
- remote and hybrid options (role-dependent)
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What This Job Offers
Job Type
Full-time
Career Level
Executive
