Chief Growth Officer

5WPRMiami, FL

About The Position

5W is the AI Communications Firm, helping brands build authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. We combine public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, Top Place to Work in Communications 2026 by Ragan, and a Digiday WorkLife Employer of the Year. We serve clients across B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing. www.5wpr.com

Requirements

  • 10+ years selling services at $1M+ deal sizes — agency, consulting, or martech.
  • Proven experience building and running a BD organization, not just carrying a number.
  • Fluency in how AI is reshaping buyer research — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews — and the ability to sell into CMOs and General Counsel without a deck crutch.
  • Track record beats pedigree. Show us the number.

Responsibilities

  • Own new revenue and build the pipeline that takes us from a top U.S. PR agency to the category-defining AI Communications Firm.
  • Manage new business pipeline across PR, GEO, AI visibility, digital, influencer, and crisis practices.
  • Oversee outbound BD team and inbound conversion.
  • Develop pricing strategy and packaging for the AI service line ($25–75K/mo retainers, $1M+ anchor accounts).
  • Drive cross-sell motion across the existing client book — every client buys at least two practices.
  • Develop partner channel strategy: martech, AI platforms, and holding company referrals.
  • Act as a personal closer on every deal $500K+.
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