Chief Growth Officer

Truly Free • Acme Township, MI

4d • Hybrid

About The Position

This role is the growth engine of a decentralized social commerce platform, part marketplace, part creator economy, part live-shopping revolution. TrulyFree.com (TF) is a decentralized social commerce platform that connects brands with creators and influencers to drive live selling, live shopping, and gamified commerce experiences. TF has already acquired nearly 200,000 customers, onboarded close to 300 brands, listed over 14,000 products, and activated a network of 4,000+ influencers. As Chief Growth Officer, you’ll report directly to the CEO and own the full growth stack: customer acquisition, creator/influencer network expansion, brand onboarding, media buying, engagement, and revenue growth across the platform. You’ll inherit a loyal and eager team of seven, triple that team within your first 90 days, and work shoulder-to-shoulder with the CEO, Head of Product, CTO, and BI team to shape the product roadmap and intelligence infrastructure that powers growth.

Requirements

• 10–15 years of progressive growth/marketing leadership, with significant time spent in social commerce, marketplace platforms, or the creator/influencer economy.
• Deep domain expertise in live selling/live shopping, social commerce platforms, and community-driven commerce models.
• Proven track record of scaling a two-sided (or multi-sided) marketplace, you understand the chicken-and-egg dynamics of supply and demand acquisition.
• Creator/influencer network experience: You’ve built and scaled affiliate, influencer, or creator programs that drove measurable commerce outcomes, not just awareness.
• Performance media expertise: Hands-on experience managing significant paid acquisition budgets with ruthless ROI discipline.
• Team builder: You’ve rapidly recruited, onboarded, and scaled high-performing marketing and growth teams (not just managed existing ones).
• Technical fluency: Comfortable working with product and engineering teams, influencing roadmaps, and making data-driven decisions with BI/analytics partners.
• Startup DNA: You thrive in ambiguity, move fast, and know how to do more with less. You’re an intrapreneur who treats company resources like their own money.

Nice To Haves

• Experience at or deep familiarity with platforms like Whatnot, TikTok Shop, Amazon Live, Fanatics Live, ShopShops, Talkshoplive, or similar.
• Background in gamification mechanics applied to commerce or engagement.
• Experience scaling from startup stage through Series A/B or equivalent hypergrowth phase.
• Existing relationships with creator networks, talent agencies, or influencer management platforms.

Responsibilities

• Architect and execute the end-to-end growth strategy for a two-sided marketplace connecting brands, creators, and consumers.
• Build, scale, and optimize the creator/influencer/affiliate engine that is the core GTM motion for TF. Recruit and activate creators who drive on-platform commerce through live selling and social content.
• Develop and execute strategies to onboard 1,000+ brands in the next 12 months, ensuring they see measurable ROI from the platform.
• Drive 750,000+ new customers to the platform while achieving CAC breakeven within 45 days. Own app downloads, activation, retention, and engagement metrics.
• Champion and scale live selling/shopping experiences that differentiate TF in the market. Gamify the shopping experience to drive engagement and repeat behavior.
• Manage paid acquisition budgets with a scrappy, ROI-obsessed approach. Every dollar accountable.
• Inherit a team of 7, grow to 21+ within 90 days. Recruit, mentor, and develop high-performing specialists across growth marketing, creator partnerships, brand development, performance media, lifecycle, and analytics.
• Partner with the BI team to build the reporting infrastructure and dashboards that give growth teams real-time visibility into what’s working.
• Sit at the table with the CEO, Head of Product, and CTO to influence platform features, growth loops, and creator/seller tools.

Benefits

• Very competitive 6-figure base salary commensurate with experience and the scope of this role.
• Performance-based bonus structure tied to platform growth milestones.
• Meaningful stock option package, this is a ground-floor leadership opportunity with significant upside.
• Direct report to the CEO with a seat at the leadership table.
• The rare chance to shape a platform from early traction through hypergrowth.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed