Chief Growth Officer (CGO)

Newfold Digital•Florida - Remote, FL

About The Position

Newfold Digital is seeking a seasoned, performance-driven executive to join the company as Chief Growth Officer (CGO). This executive will lead the organization's go-to-market execution and drive sustainable revenue growth. The CGO will be responsible for aligning company resources to growth objectives, defining differentiated go-to-market strategies, leading customer acquisition, retention, and development efforts, and delivering against revenue performance goals.

Requirements

Significant E-Commerce experience in high volume transaction business environments
Ability to execute programs across multiple channels including, Storefronts, Customer Service/Tele-Sales, Chat, Partnerships
Demonstrated experience with mass market focused, subscription-based business models
Successful track record in leading new customer acquisition, cross-sell/up-sell, and retention for a business at least $500m to $1.0M in scale
Strategic understanding of customer segmentation and customer journeys
Experience in leading stagnant businesses to growth
Data driven – has led marketing analytics teams and effectively turned marketing data into insights that drive program execution for acquiring, retaining, and developing customers
Has worked in the PE world and thrives in the fast-paced environment
Strong leader and motivator of talent
Proven track record of leading and managing a company’s end-to-end revenue value chain demonstrating a leadership style that is numbers-driven, collaborative, and inspirational
Broader, strategic full-funnel perspective, recognizing that revenue performance requires execution of orchestrated experiences across end-to-end buyer journeys using digital channels
Skilled in consulting and advising the Chief Executive Officer, Executive leadership, Board of Directors, leadership teams, and other key stakeholders with regard to the overall strategic direction in support of the growth objectives of the business
Substantive experience providing guidance and leadership to large, global teams: demonstrated exceptional talent management in an organization of a similar scale; experienced in building, leading, developing and retaining a high performing team; provides clear performance expectations and ensures individuals goals are linked to business and company objectives; fosters a positive work environment and serves as an aspirational model of professionalism and high integrity
Has experience selecting and managing external consultants seamlessly and efficiently
Has SMB markets expertise and understands digital presence challenges and opportunities unique to each segment of the markets
Has a successful track record in deploying Digital Marketing, AI, and Martech within the SMB markets
Strong judgment
Has experience with crises and/or business disruption, proven ability to navigate complex situations
Has intellectual agility and curiosity complemented by a high level of financial and business acumen
Ability to thrive in fast-paced and challenging environments
Candidates must possess an undergraduate degree from an accredited university

Nice To Haves

Advanced business degree highly preferred

Responsibilities

Aligning company resources to growth objectives
Defining differentiated go-to-market strategies
Leading customer acquisition, retention, and development efforts
Delivering against revenue performance goals
Lead/manage a portfolio of brands
Lead new customer acquisition, cross-sell/up-sell, and retention for a business at least $500m to $1.0M in scale
Lead marketing analytics teams and effectively turn marketing data into insights that drive program execution for acquiring, retaining, and developing customers
Lead the efforts of the marketing, sales, and customer service teams ensuring that customer processes deliver an effective end-to-end customer experience
Drive execution against strategic initiatives, plans and programs across all brands
Define customer segmentation and customer journeys, across all brands, using data-driven insights
Set brand specific top-down goals and metrics based on both internal goals and external market opportunities in selected markets
Partner with product teams to define differentiated offerings
Continuously develop and refine offer value propositions and differentiated positioning
Articulate solutions and products value differentiators across all brands
Define go-to-market models across offers and segments to access buyers, customers, and influencers
Manage a portfolio of programs to attract, engage and convert prospective customers
Manage revenue operations, ensuring teams are enabled with the right technology stack, organizational structures, and sales and marketing (revenue) processes tailored for each customer segment
Establish and maintain brand touchpoints – including websites, social channels, and marketplace outposts – to engage buyers across segments
Integrate the revenue technology stack including marketing automation, salesforce automation/ CRM, digital channels (e.g. web and social), business intelligence, and customer data platform
Implement predictable, repeatable, and scalable sales and marketing processes
Attract, hire, train, and retain top sales and marketing talent - building a performance driven culture
Structure and manage successful relationships with reseller partners
Oversee campaign design and execution for marketing and sales campaigns
Work with product and delivery teams to ensure customer execution results in reduced churn, customer retention, and increased cross-sell and upsell
Execute target marketing programs using content and experiences to generate demand within target customer segments and drive customer acquisition metrics
Manage marketing program spend ensuring maximum ROI on program spend
Ensure that brand storefronts are fresh, compelling, and enhance the customer experience
Oversee marketing execution to deliver customer engagement programs
Manage sales teams, channel activities, and competencies to sell products and services
Ensure customer service teams are executing effectively to maximize acquisition, retention, up-sell, and cross-sell
Consult and advise the Chief Executive Officer, Executive leadership, Board of Directors, leadership teams, and other key stakeholders with regard to the overall strategic direction in support of the growth objectives of the business
Provide guidance and leadership to large, global teams
Select and manage external consultants seamlessly and efficiently
Deploy Digital Marketing, AI, and Martech within the SMB markets
Navigate complex situations during crises and/or business disruption