About The Position

The Chief Experience Officer (CXO) develops and executes the organization’s overall experience strategy across customer, client, employee, and stakeholder touchpoints. The role builds a customer-centric culture, improves service quality, strengthens customer relationships, and promotes consistent, seamless experiences across insurance and investment products and services. The CXO leads customer experience, service delivery, customer engagement, and experience transformation initiatives, partnering with business, operations, technology, sales, marketing, claims, underwriting, and investment teams to improve satisfaction, loyalty, retention, and long-term business performance. The CXO oversees customer experience strategy and journey management, customer satisfaction and retention initiatives, digital experience and innovation, customer service and relationship management, employee experience, governance and compliance, and team leadership and performance management. The role establishes experience standards, feedback mechanisms, service-level agreements, objectives, budgets, and KPIs, and presents performance reports and strategic recommendations to the CEO and Board.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Finance, Management, Customer Experience, or a related field.
  • 10–15+ years of progressive experience in customer experience, customer service, operations, client relationship management, or business transformation.
  • At least 5 years in a senior leadership or executive management position.
  • Experience in insurance, banking, investment management, wealth management, financial services, or another regulated service industry.
  • Demonstrated success developing and implementing customer experience strategies.
  • Strong knowledge of customer journey mapping, CRM platforms, customer analytics, NPS, CSAT, and service quality management.
  • Experience leading cross-functional teams and large-scale service improvement initiatives.
  • Strong strategic thinking, communication, stakeholder management, and leadership capabilities.

Nice To Haves

  • Master’s degree in Business Administration (MBA) or a relevant discipline.

Responsibilities

  • Develop and implement an enterprise-wide customer experience strategy aligned with business objectives.
  • Establish a customer-first culture and define customer experience standards, service principles, and performance benchmarks.
  • Identify opportunities to differentiate the organization through customer service and engagement.
  • Map and optimize customer journeys across product discovery, onboarding, policy issuance, premium payments, claims, renewals, investment services, and account management.
  • Identify service gaps, customer pain points, and process inefficiencies; simplify interactions and reduce friction across digital and traditional channels.
  • Ensure consistent experiences across branches, call centres, websites, mobile applications, and relationship management teams.
  • Develop initiatives to improve customer satisfaction, loyalty, retention, and lifetime value, and reduce customer attrition.
  • Monitor customer feedback, complaints, service requests, and sentiment; establish feedback mechanisms such as surveys, NPS, CSAT, and customer interviews.
  • Lead initiatives to improve policy renewal and investment account retention rates.
  • Partner with technology and digital teams to improve online platforms, mobile applications, customer portals, and self-service solutions.
  • Drive digital adoption and accessibility, and use customer analytics, automation, AI, and CRM platforms to personalize interactions.
  • Champion innovative solutions that improve customer convenience and operational efficiency.
  • Oversee customer service standards and service excellence initiatives, ensuring timely resolution of inquiries, complaints, claims-related concerns, and investment service requests.
  • Strengthen relationship management for individual, corporate, institutional, and high-net-worth clients.
  • Establish service-level agreements and escalation procedures across customer-facing departments.
  • Develop initiatives to improve employee engagement and internal service culture, promote interdepartmental collaboration, and support employee training and development.
  • Align employee experience initiatives with customer experience objectives.
  • Ensure customer experience practices comply with applicable insurance, investment, consumer protection, data privacy, and financial services regulations.
  • Work with compliance and risk teams on customer-related regulatory concerns; promote transparent communication, fair treatment, responsible product information, and ethical customer engagement.
  • Establish processes for monitoring and resolving customer complaints and service-related risks.
  • Lead and develop customer experience, customer service, and service transformation teams.
  • Establish departmental objectives, budgets, KPIs, and performance management frameworks.
  • Present customer experience performance reports and strategic recommendations to the CEO and Board.
  • Collaborate with senior executives to integrate customer experience priorities into business strategy.
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