Channel Specialist (North Carolina-based, Relocation Support Provided)

MrBeast • Greenville, NC

6d • Onsite

About The Position

Beast Industries, founded by MrBeast, is a media and entertainment company focused on entertaining, inspiring, and creating social impact across digital media, philanthropy, consumer products, and business initiatives. The Channel Specialist role is a high-leverage creative strategy position focused on optimizing video performance on YouTube. This role involves shaping idea development, crafting titles and thumbnails, and translating concepts into scalable formats, with a strong emphasis on data-driven decision-making and YouTube intuition. The ideal candidate obsesses over performance, thinks in formats, moves fast, pressure-tests ideas, and uses data to refine instincts.

Requirements

• 4–7+ years of experience in YouTube content strategy, packaging, or production, with a proven track record of consistently delivering high-performing titles and thumbnails at scale.
• Deep understanding of YouTube algorithms, retention mechanics, and audience behavior.
• Advanced proficiency in AI-driven ideation and prompt engineering workflows.
• Demonstrated ability to translate data insights into actionable creative direction and measurable outcomes.
• Strong systems thinker and you build frameworks, not just videos, and you codify what works so it can be scaled.
• A clear, specific communication style and your creative direction moves teams forward.
• Experience working directly with virality or channel growth functions.
• Experience building and sharing scalable creative systems across teams or channels.

Responsibilities

• Own title and thumbnail strategy end-to-end, continuously evolving packaging to maximize CTR and drive top-quartile click-through performance.
• Lead concept development from insight to scalable format, translating competitive research, retention data, and audience behavior into high-performing video ideas.
• Apply advanced AI-driven ideation workflows to generate, refine, and pressure-test concepts.
• Analyze retention curves, CTR, and performance data to drive creative iteration loops and inform ongoing direction.
• Conduct deep competitive analysis to identify whitespace and emerging opportunities in the space.
• Influence the Creative Director and Channel Manager on concept viability, creative optimization, and production feasibility.
• Serve as the creative authority on set, ensuring execution fidelity to concept and packaging intent throughout production.
• Build and maintain prompt libraries, creative frameworks, and repeatable systems that raise the hit rate across the channel.
• Mentor peers and actively contribute to raising the overall creative bar across the team.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed