About The Position

As the Creative Producer, you will own both the story and the production for unscripted/lifestyle videos - from concept approval through final cut, and from pre-production through wrap. This is a hybrid creative and producing role: you are the senior creative content authority on the channel and will work closely with the Channel Manager/LP to ensure every shoot happens on time, on budget, and at the quality bar required. You'll direct on-camera talent, shape narrative architecture in pre-production, partner closely with the Lead Editor in post, and personally produce every shoot in the field. This role is for someone who can hold both sides of production at once - the creative instincts to find the story in real moments, and the operational discipline to plan a shoot down to the minute. It's a builder role for someone who can think like a creator, direct like a showrunner, and run a set like a seasoned producer.

Requirements

  • 6–10+ years directing or producing YouTube or relevant unscripted and/or lifestyle content, with a body of high-retention, high-quality long-form work.
  • Demonstrated experience directing non-scripted talent and finding the story in real people and real moments.
  • Expert narrative instincts - you can diagnose where a video loses its audience and prescribe the fix.
  • Proven ability to manage production budgets and schedules from pre-production through delivery.
  • Experience producing on-location shoots with lean crews in fast-moving environments.
  • Exceptional organizational precision - nothing falls through the cracks, and shoot day problems get solved, not escalated.
  • Deep collaborative fluency with editors - you work with them, not above them.
  • A clear, specific, and actionable communication style - your notes move people forward.
  • Ability to think both creatively and analytically, understanding pacing alongside the data that reinforces good instinct.
  • Calm and decisive under pressure - you protect the creative team from operational friction.
  • Ability to work onsite in Greenville, NC (relo support provided).

Nice To Haves

  • Background in scrappy, fast-moving creator environments where infrastructure had to be built, not inherited (preferred).
  • Existing relationships with production crew or vendors in the Southeast US (preferred).
  • Familiarity with AI-assisted ideation workflows (preferred).

Responsibilities

  • Own end-to-end creative execution from approved concept through final cut - accountable for story quality at every stage.
  • Direct on-camera talent on set, drawing out authentic performance, managing energy, and ensuring the creative intent is captured.
  • Develop story architecture for each video - hook, escalation, payoff, and mid-video resets defined before shoot day.
  • Collaborate with the Lead Editor on pacing, narrative structure, and retention - active presence in the edit, not a hand-off role.
  • Oversee production for every shoot in partnership with the Channel Manager/Line Producer - serve as the creative content authority on set, hold the day to plan, and ensure scheduling, budgeting, location, crew, and logistics decisions support the creative vision.
  • Anticipate production bottlenecks two shoots ahead and solve problems before they become emergencies.
  • Pressure-test concepts before production; flag both creative and operational risk early, and feed learnings back into the ideation process.
  • Maintain and evolve the channel's creative voice, and establish an editorial standard that the Lead Editor and future hires can execute against consistently.

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
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