Channel Specialist (North Carolina-based, Relocation Support Provided)

MrBeast • Greenville, NC

9h • Onsite

About The Position

Beast Industries, founded by Jimmy Donaldson (MrBeast), is a media and entertainment company focused on entertaining, inspiring, and creating social impact. They operate across digital media, philanthropy, consumer products, and business initiatives. The company values innovation, creativity, and philanthropy. The Channel Specialist role is a high-leverage creative strategy position focused on the packaging and concept strategy for videos to maximize clicks and watch time. This role requires a blend of data analysis, AI-driven ideation, and YouTube expertise to shape content development, titles, thumbnails, and scalable formats. The ideal candidate is performance-oriented, thinks in formats, moves fast, pressure-tests ideas, and uses data to refine instincts.

Requirements

• 4–7+ years of experience in YouTube content strategy, packaging, or production, with a proven track record of consistently delivering high-performing titles and thumbnails at scale.
• Deep understanding of YouTube algorithms, retention mechanics, and audience behavior. You can diagnose why a video underperforms and prescribe the fix.
• Advanced proficiency in AI-driven ideation and prompt engineering workflows; you know how to use these tools to accelerate and pressure-test creative, not just generate it.
• Demonstrated ability to translate data insights into actionable creative direction and measurable outcomes.
• Strong systems thinker and you build frameworks, not just videos, and you codify what works so it can be scaled.
• A clear, specific communication style and your creative direction moves teams forward.
• Experience working directly with virality or channel growth functions.
• Experience building and sharing scalable creative systems across teams or channels.

Responsibilities

• Own title and thumbnail strategy end-to-end, continuously evolving packaging to maximize CTR and drive top-quartile click-through performance.
• Lead concept development from insight to scalable format, translating competitive research, retention data, and audience behavior into high-performing video ideas.
• Apply advanced AI-driven ideation workflows to generate, refine, and pressure-test concepts.
• Analyze retention curves, CTR, and performance data to drive creative iteration loops and inform ongoing direction.
• Conduct deep competitive analysis to identify whitespace and emerging opportunities in the space.
• Influence the Creative Director and Channel Manager on concept viability, creative optimization, and production feasibility.
• Serve as the creative authority on set, ensuring execution fidelity to concept and packaging intent throughout production.
• Build and maintain prompt libraries, creative frameworks, and repeatable systems that raise the hit rate across the channel.
• Mentor peers and actively contribute to raising the overall creative bar across the team.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed