Channel Program Manager

Avery Dennison • Mentor, OH

2d • $129,000 - $192,976 • Hybrid

About The Position

The Channel Program Manager is accountable for driving profitable growth in the channel by collaborating and aligning with Product Management, Sales, and Marketing Communication to lead implementation of the channel strategy and channel programs. The role maximizes profitable growth with channel partners in line with LPM business strategies and owns execution of strategies related to channel intelligent label (IL) activation.

The position is based on-site/hybrid in Mentor, Ohio, and requires willingness to travel 25% or more within the region.

Requirements

• Bachelor's degree.
• 7 to 10+ years of experience in marketing-related roles with knowledge of multi-stakeholder selling cycles.
• Deep experience engaging with sales forces, interfacing across business functions, and influencing decision-making with key stakeholders.
• Strong analytical thinking, organizational, and project management skills, with an established track record of achieving challenging goals.
• Excellent oral and written communication skills, ability to convey complex ideas, and active listening skills.
• Willingness to travel 25% or more within the region.

Nice To Haves

• Master's degree with a specialization in Marketing.

Responsibilities

• Build and execute short- and long-term strategies for the ADLink partner program, including customer onboarding and membership expansion.
• Assist in negotiating, managing, and implementing distribution agreements, rebate contracts, pricing programs, and optimum product positioning within target accounts.
• Lead marketing development fund (MDF) and co-marketing decisions with channel partners, manage MDF spending, and develop detailed annual budgets linked to revenue growth and customer loyalty.
• Plan, implement, and track channel marketing strategies and communications in close cooperation with Sales, Product Management, and Marketing Communications teams.
• Manage and convert intelligent label opportunities into sales resources, launch and manage the PRM tool, and incorporate channel partner insights to refine commercialization.

Benefits

• Anthem Inclusive Care program at no cost.
• 401(k) plan with an automatic contribution of 3% of eligible pay and a matching contribution of 50% on the first 7% of eligible pay contributed.
• Medical insurance plan options, with the company paying the larger portion of plan costs and some benefits available at no cost.
• Generous vacation program that varies based on experience and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior