Channel Marketing Specialist

American Academy of Family Physicians • Leawood, KS

4d • Hybrid

About The Position

Thank you for your interest in careers at AAFP! The American Academy of Family Physicians and its chapters proudly represent more than 124,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States. The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities. When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

Requirements

• 2-4 years of experience coordinating, producing and promoting podcasts and/or webinars.
• 2-4 years of experience analyzing and reporting on performance data across channels, utilizing metrics and KPIs to assess effectiveness and drive continuous improvement and using data-driven insights to drive actionable growth.
• 2-4 years of experience supporting the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid media, and other channels in collaboration with channel marketing teams.
• Familiarity with digital marketing tools and platforms (e.g., Hubspot, Streamyard, Libsyn, Descript, YouTube, Google Advertising, social media platforms).

Nice To Haves

• Experience collaborating with cross-functional teams, including content creators, writers, designers, and/or channel strategies, to produce cohesive marketing efforts and maximize impact across channels.
• Proven experience in podcast production and marketing is highly desirable.
• Bachelor’s degree with 2-4 years’ work experience

Responsibilities

• Lead the planning and execution of the AAFP podcast channel and other emerging channels.
• Support other owned marketing channels of AAFP, collaborating with fellow colleagues of the Digital & Social Media Team.
• Lead execution of podcast initiatives, from working with podcast content team to coordinating guests and schedules to producing and promoting, ensuring alignment with overall marketing objectives.
• Analyze and report on performance data across channels, utilizing metrics and KPIs to assess effectiveness and drive continuous improvement and using data-driven insights to drive actionable growth.
• Support the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid media, and other channels in collaboration with channel marketing teams.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level