Channel Marketing Specialist

American Academy of Family Physicians•Leawood, KS

1d•Hybrid

About The Position

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP. SUMMARY OF RESPONSIBILITIES: We are looking for a versatile and growth-minded Channel Marketing Specialist to join the Digital & Social Media team within Marketing & Communications. In this role, you will lead the planning and execution of the AAFP podcast channel and other emerging channels. You will support other owned marketing channels of AAFP, collaborating with fellow colleagues of the Digital & Social Media Team. The ideal candidate understands the fundamentals of marketing strategy and omnichannel digital marketing and is highly organized, curious, proactive, and eager to learn. They enjoy working across multiple marketing channels, are comfortable managing several projects simultaneously, thrive in a collaborative environment, take initiative and embrace new technologies, digital marketing trends, and emerging marketing channels. Other duties as assigned.

Requirements

2-4 years of experience coordinating, producing and promoting podcasts and/or webinars.
2-4 years of experience analyzing and reporting on performance data across channels, utilizing metrics and KPIs to assess effectiveness and drive continuous improvement and using data-driven insights to drive actionable growth.
2-4 years of experience supporting the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid media, and other channels in collaboration with channel marketing teams.
Familiarity with digital marketing tools and platforms (e.g., Hubspot, Streamyard, Libsyn, Descript, YouTube, Google Advertising, social media platforms).

Nice To Haves

Experience collaborating with cross-functional teams, including content creators, writers, designers, and/or channel strategies, to produce cohesive marketing efforts and maximize impact across channels.
Proven experience in podcast production and marketing is highly desirable.
Bachelor’s degree with 2-4 years’ work experience

Responsibilities

Lead the planning and execution of the AAFP podcast channel and other emerging channels.
Support other owned marketing channels of AAFP, collaborating with fellow colleagues of the Digital & Social Media Team.
Coordinate, produce, and promote podcasts and/or webinars.
Lead execution of podcast initiatives, from working with podcast content team to coordinating guests and schedules to producing and promoting, ensuring alignment with overall marketing objectives.
Analyze and report on performance data across channels, utilizing metrics and KPIs to assess effectiveness and drive continuous improvement.
Use data-driven insights to drive actionable growth.
Support the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid media, and other channels in collaboration with channel marketing teams.