Channel Marketing Specialist

BlueStar US • Hebron, KY

1d • Hybrid

About The Position

BlueStar is a leading global solutions-based distributor of point-of-sale, bar-coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. The Channel Marketing Specialist is part of the North American Marketing Department and plays a crucial role in the execution of channel marketing strategies and campaigns for a specific brand. This position requires a creative, detail-oriented, and proactive individual who can manage multiple projects and collaborate effectively with cross-functional teams. It reports directly to the Business Development and Marketing Manager for the brand. Join a high-performing, award winning team and make an impact!

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in brand marketing, digital marketing, product marketing, or related role.
• Understanding of digital marketing, social media, content creation, demand generation, and lead generation strategies.
• Excellent written and verbal communication skills.
• Ability to work in a team environment.
• Analytical skills with the ability to interpret data and generate actionable insights.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficient with the Microsoft Office Suite and Power BI: Has an intermediate knowledge of Excel including how to do vlookups, addition, subtraction, multiplication, and division. Has intermediate knowledge of Word and can build presentations in PowerPoint.

Nice To Haves

• Understanding of channel or distribution models.
• Knowledge of POS, AIDC, Networking, or edge technologies.
• Experience working with Value-Added Resellers, Independent Software Vendors, and vendors.
• Knowledge of Hubspot, Click-up, Canva, Oracle, Power BI.
• Comprehension of accounting principles for budgets, MDF, or Co-op marketing funds.

Responsibilities

• Assist in the development and execution of brand marketing strategies and campaigns.
• Create and manage content for various marketing channels including: social media, e-mail marketing, websites, print materials, telemarketing, webinars, and more.
• Contribute to planning and execution of channel shows and events.
• Monitor and analyze the performance of marketing campaigns and contests, providing insights and recommendations for optimization.
• Maintain and update the brand's presence on digital platforms, ensuring consistency in messaging and visuals.
• Collaborate with the creative design team to develop engaging and effective marketing materials.
• Assist in managing relationships with external partners and internal stakeholders.
• Monitor marketing budgets and expenses, ensuring efficient allocation of resources and cash flow.
• Stay current with the latest marketing trends, tools, and best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level