Channel Marketing Manager

Victory Capital•Boston, MA

1d•$93,000 - $110,000•Onsite

About The Position

The Channel Marketing Manager will help develop and execute targeted marketing strategies for Victory Capital's Intermediary distribution channel, aligning strategic firm initiatives with our broader marketing efforts to accelerate sales activity. In this role, you will design and deliver high-impact, omni-channel marketing campaigns, through close collaboration with internal partners, and maintain a concentrated emphasis on driving comprehensive growth strategies for focus products, including Separately Managed Accounts (SMAs). You will report to the Channel Marketing Director.

Requirements

Bachelor's degree in marketing or business
5+ years of experience in a marketing or channel marketing role
Demonstrated success developing marketing programs; asset management or financial services experience is preferred
Strong project management skills with ability to manage multiple initiatives simultaneously
Exceptional attention to detail with ability to maintain accuracy across deliverables
Proven ability to successfully build internal and external business relationships
Excellent communication skills
Ability to set goals, work independently or collaboratively and drive results

Nice To Haves

Experience working with intermediary and national accounts distribution partners and financial advisors is a plus

Responsibilities

Serve as primary Marketing liaison for Intermediary Sales, ensuring seamless communication and alignment with Victory Capital's strategic objectives
Develop and manage Intermediary Marketing campaign calendar, project plans and timelines
Build and execute multi-channel marketing campaigns to drive awareness, engagement and conversion in Victory Capital’s products and strategies
Strategically leverage distribution partner data packs for marketing initiatives that help grow sales
Analyze campaign performance data, provide optimization recommendations and report results to leadership
Understand financial markets, products, industry topics or trends, and content development to maintain standards put forth by the company and industry
Support product launches and product changes through management of related project plans and client communications
Develop specialized product marketing materials and educational content tailored to Intermediary partners
Support sales enablement tool development and training material creation
Assist with event marketing and conference support
Execute monthly, quarterly and ad hoc product collateral updates
Coordinate compliance and legal review of marketing deliverables
Other special projects as required