2026 Early Careers Channel Marketing Specialist

TP-Link Systems Inc.

23d•$75,000 - $85,000•Onsite

About The Position

The Channel Marketing Specialist supports the development and execution of B2B channel marketing programs to increase partner engagement, product awareness, customer demand, and sales opportunities. Working across Channel Marketing, Channel Sales, Product Marketing, Creative, Digital Marketing, and other teams, this early-career role coordinates partner campaigns, communications, product launches, events, and sales enablement activities. The specialist assists with day-to-day program execution, content coordination, partner communications, campaign tracking, and other marketing activities supporting TP-Link’s distributors, resellers, integrators, service providers, and other channel partners. Success requires organization, communication, attention to detail, and an interest in building a career in B2B and channel marketing. The specialist supports timely execution of partner initiatives, manages multiple assignments and deadlines, communicates with internal and external stakeholders, and learns TP-Link products, its partner ecosystem, and B2B marketing processes. The role calls for a proactive, dependable, collaborative, and eager-to-learn professional who can work from the Irvine office in accordance with company requirements.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
0–2 years of experience in marketing, channel marketing, digital marketing, sales support, communications, or a related field; relevant internships, academic projects, or equivalent experience may be considered.
Interest in B2B technology, networking, channel marketing, or partner marketing.
Strong written and verbal communication skills.
Strong organizational skills and attention to detail.
Ability to coordinate multiple projects, priorities, and deadlines.
Proficiency with Microsoft Office applications, including PowerPoint, Excel, Word, and Outlook.
Ability to work collaboratively with Sales, Marketing, Product, and other cross-functional teams.
Initiative, willingness to learn, and ability to take direction and incorporate feedback.
Ability to work from the Irvine office in accordance with company requirements.

Responsibilities

Support the development and execution of B2B channel marketing campaigns and programs, including partner campaigns for product launches, promotions, customer acquisition, and other business priorities.
Coordinate campaign timelines, deliverables, marketing materials, internal approvals, and campaign assets with Creative, Digital Marketing, Product Marketing, and other teams.
Prepare campaign briefs, project trackers, calendars, and other materials; monitor campaign activities and collect and organize performance results.
Support efforts to improve partner participation and campaign effectiveness.
Assist with partner communications, including newsletters, product announcements, promotional communications, and campaign materials.
Coordinate updates to partner-facing sales and marketing materials, such as sell sheets, product announcements, program guides, and presentations.
Work with Product Marketing and Sales to provide partners with current product information, messaging, and marketing resources.
Assist with partner training and enablement, including coordinating materials, communications, and logistics, and maintain organized partner marketing resources.
Support channel marketing activities for new product and solution launches, including partner-facing communications, materials, campaign deliverables, and launch tracking.
Work with Product Marketing to adapt product positioning and messaging into channel-ready materials, and assist Channel Sales with partner activation resources and communications.
Gather feedback from Sales and channel partners to improve future programs and communications.
Support partner marketing programs, promotions, webinars, trade shows, and other channel activities; assist with event planning, communications, materials, schedules, logistics, and follow-up.
Coordinate marketing activities with distributors and other channel partners, and track partner participation and engagement in programs, promotions, and events.
Collaborate with Channel Sales, Product Marketing, Creative, Digital Marketing, Sales Operations, and other teams on channel initiatives.
Track campaign participation, engagement, leads, and other marketing metrics; prepare reports, presentations, and program updates for internal stakeholders.
Maintain marketing calendars, project trackers, partner lists, campaign records, documentation, and partner marketing activity records.
Support lead follow-up coordination between Marketing and Sales, as well as day-to-day administrative and project coordination needs for the Channel Marketing team.