Channel Marketing Manager

Kerry•Beloit, WI

7d•$88,100 - $144,800•Remote

About The Position

The Channel Marketing Manager develops and executes channel-specific strategies that drive demand, customer engagement, and commercial growth across Kerry Foodservice Brands. This role connects Brand Marketing and Sales by translating brand priorities into customer-ready programs, sales tools, channel activations, trade show strategies, and marketing initiatives across key foodservice channels.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field.
5+ years of experience in Channel Marketing, Trade Marketing, Customer Marketing, Brand Marketing, Sales Enablement, Foodservice, Beverage, or CPG.
Strong understanding of foodservice distribution, distributor marketing, operator needs, customer activation, selling tools, and channel merchandising.
Experience partnering with Sales, brokers, distributors, customer marketing teams, and cross-functional marketing groups.
Strong project management, communication, presentation, stakeholder management, and collaboration skills.
Ability to translate insights, data, performance reporting, customer feedback, and market trends into strategies and recommendations.
Self-directed, proactive, accountable, detail-oriented, and comfortable managing shifting priorities and ambiguity.
Availability to travel up to 30%.

Nice To Haves

Experience in foodservice, beverage, specialty coffee, restaurant, distributor, non-commercial, or eCommerce channels.
Experience building customer presentations, sales toolkits, POS, merchandising programs, launch assets, and trade show materials.
Familiarity with sales enablement platforms, content management tools, digital marketing, and marketing technology platforms.
Experience supporting broadline distributors, chain operators, regional accounts, cash & carry, C&U, healthcare, and independent operator channels.

Responsibilities

Develop annual channel marketing strategies aligned to business objectives, portfolio priorities, and AOP plans.
Identify growth opportunities across broadline, chain, regional, independent, non-commercial, C&U, cash & carry, eCommerce, and emerging channels.
Translate customer, operator, consumer, and market insights into actionable channel plans, selling stories, and activation presentations.
Partner with Sales leadership to prioritize investments and optimize growth opportunities.
Lead customer-specific marketing programs, new product launch activations, seasonal promotions, distributor initiatives, and operator conversion programs.
Build annual channel activation calendars aligned to innovation launches, seasonal selling opportunities, customer priorities, and commercial focus areas.
Collaborate with key partners to grow brand visibility, merchandising, menu penetration, and portfolio growth.
Represent Foodservice Brands in customer engagements, distributor meetings, sales planning, and partner discussions.
Develop customer presentations, POS, sales toolkits, merchandising solutions, promotional assets, and customer-ready materials.
Ensure channel materials align with brand positioning, portfolio priorities, campaign messaging, and Kerry standards.
Optimize enablement resources based on field feedback, customer needs, usage, and performance.
Lead trade show activation strategy, planning, execution, and post-event analysis.
Manage booth strategy, messaging, product focus, promotional materials, customer engagement, lead generation, and follow-up.
Partner cross-functionally to maximize event impact and ROI.
Represent Kerry Foodservice Brands at trade shows, customer events, distributor meetings, and industry activations.