Chain Sales Relief Representative

Wright Beverage Distributing•Buffalo, NY

4d•$35,100 - $52,396•Onsite

About The Position

Wright Beverage Distributing is seeking a Chain Sales Relief Representative to sell and service assigned accounts across the off-premise channel, using the company’s product portfolio to grow business. The role supports customers and covers accounts across Wright territories while meeting sales, distribution, retail, quality, and delivery objectives. The representative receives training and development and has opportunities to grow.

Requirements

High school diploma.
At least 2 years of experience in a sales position.
Strong verbal and written communication skills.
Strong math skills and proficiency in Microsoft Office applications.
Ability to work as part of a team with retail customers and coworkers.
Maintain a professional attitude and represent WBD professionally and responsibly.
Valid, clean New York State driver’s license acceptable to the company’s insurance carrier, with reliable transportation.
Able to drive short or long distances and travel to branch locations regularly as required.
Comfortable interacting with retail accounts and representing brands across Wright territories.
Willingness to work weekends and holidays as required.
Able to use a WBD-assigned electronic device.
Able to stand, walk, sit, climb or balance, stoop, kneel, crouch or crawl, and talk or hear; frequently lift or move up to 50 pounds.

Nice To Haves

College degree.
Experience in the spirits and beverage industry.
Excellent communication and math skills.

Responsibilities

Achieve established WBD volume and distribution goals.
Adhere to WBD retail and quality standards while upholding the delivery schedule.
Understand market drivers that may affect WBD’s business and help customers maximize sales and profitability.
Execute WBD sales and marketing strategies, objectives, incentives, and business priorities.
Complete personal development initiatives set by the Chain Sales Supervisor and comply with training requirements, including I Sell Beer.
Assist in identifying opportunities to improve sustainable market share and focus on strategic execution.
Work with the Sales Representative and Supervisor to establish objectives.
Provide customer service aligned with WBD quality and sales standards; build favorable customer relationships and address concerns promptly.
Follow the structured sales-call frequency and sequence for assigned accounts and WBD’s 10 steps to a sales call.
Collaborate with customers to identify opportunities and develop strong customer relationships.
Maintain quality, retail, merchandising, and equipment standards; report equipment concerns to the supervisor or IT manager.
Communicate customer concerns to the Sales Supervisor.
Develop knowledge of WBD products and calculate markup and margin proficiently.
Perform quality audits assigned by management and cooler resets when directed.
Follow all safety policies and procedures and represent WBD professionally and responsibly.