Designtex Central Regional Sales Director

Steelcase Inc.•Grand Rapids, MI
•Hybrid

About The Position

Designtex, a Steelcase company, is hiring a Central Regional Sales Director to lead sales across a territory that includes Illinois, Kansas, Ohio, Minnesota, Michigan, Iowa, Indiana, Kentucky, and Nebraska. The role focuses on expanding market presence, identifying growth opportunities, building customer and partner relationships, and turning market insights into profitable growth. The director leads regional sales performance and develops strategic business plans aligned with Designtex priorities. The role includes coaching and developing sales professionals, building executive-level relationships with customers and industry partners, guiding pipeline and forecasting practices, and using market and business analysis to inform decisions. The director also works with cross-functional teams on pricing discipline, commercial excellence, process improvements, and communication. The position requires the successful candidate to live within the assigned territory and travel regularly throughout the region, estimated at 40–60%. Steelcase offers a flexible hybrid schedule, with the office expected to be the primary place of work, balanced with choice and control. Applicants must be authorized to work in the United States on a full-time basis; Steelcase will not sponsor work authorization or visas.

Requirements

  • Must be located within the assigned territory: Illinois, Kansas, Ohio, Minnesota, Michigan, Iowa, Indiana, Kentucky, or Nebraska.
  • 8–10 years of sales experience in commercial interiors, textiles, or furniture industries.
  • Ability to travel regularly throughout the assigned region; estimated travel is 40–60%.
  • Experience working with and establishing relationships within the architecture and design community, dealer channel, and major end-user customers.
  • Proven track record of achieving sales growth and delivering business results.
  • Excellent communication, presentation, and relationship-building skills, with the ability to influence diverse stakeholders.
  • Must be authorized to work in the United States on a full-time basis; work authorization and visa sponsorship are not provided.

Nice To Haves

  • Formal leadership experience and demonstrated success leading geographically dispersed sales teams.
  • Bachelor's degree in business or a related field.
  • Demonstrated success leading organizational change and business transformation initiatives.
  • Strong strategic planning skills and ability to translate strategy into measurable business results.
  • Strong financial and commercial acumen, including experience supporting pricing decisions and profitable growth.
  • Experience using CRM platforms, including Salesforce, to manage pipeline activity, forecasting, and account planning.
  • Collaborative leadership style and ability to build partnerships across organizational functions and levels.

Responsibilities

  • Lead regional sales performance to achieve revenue, margin, growth, and market-share objectives.
  • Develop and execute strategic business plans aligned with Designtex priorities and profitable growth.
  • Coach and develop sales professionals through regular field engagement, performance management, succession planning, and talent development.
  • Build executive-level relationships with customers, dealer partners, design firms, end users, and key industry influencers.
  • Guide sales pipeline management, forecasting, territory planning, and opportunity advancement.
  • Analyze market trends, competitive activity, customer needs, and business performance to inform strategic decisions.
  • Partner with cross-functional teams to drive pricing discipline, commercial excellence, process improvements, and effective communication.

Benefits

  • Competitive wages and benefits.
  • Flexible hybrid work schedule.
  • Continuous learning opportunities to grow and upskill.
  • Inclusive workplace culture.
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