CBIA SEAT Activation Manager - APAC

Haleon•New York, NY

3d•Hybrid

About The Position

CBIA SEAT Activations Manager About the role Reporting into the APAC OU Market Activation Lead, this is a critical role ensuring the OU remains closely connected to our consumer, shopper and customer at cluster level across APAC. The role will act as a critical link point between the OU and the Cluster in key areas. Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Requirements

Significant Insight and consumer understanding of research tools across communication. Innovation, shopper etc.
Working knowledge of Analytical Capabilities including MMM, Price Elasticity and AI Capabilities is an added advantage
Ability to work in a matrix environment and manage changing priorities in an efficient way
Strong influencing skills at senior stakeholder level
Strong commercial understanding including P&L management
Strong experience of Shopper & Consumer Insight and demonstrated ability to impact growth
Ability to drive transformation agenda on large scale to support Growth ambition

Nice To Haves

Strong influential skills as the person needs to engage with senior stakeholders in OUs and Functions frequently
Ability to enable and drive change – resilience and tenacity

Responsibilities

Taking OU insights and analytics and driving relevancy and applicability deep into the clusters/markets to support the growth agenda
Drive the key cross category growth priorities via consumer and shopper understanding in the Cluster (e.g. Healthy aging, Liquids, Dcommerce)
Support the category OU CBIA team to execute research and consumer understanding in the cluster with excellence
Responsibility for working alongside enterprise colleagues across the clusters to understand performance drivers, partner on strategically critical customer projects
Shaping and driving shopper and consumer related insight projects linked to relevant local brands
Partnering with Category and ComEx Teams within the Clusters to elevate Consumer and Shopper Understanding
Partner with Cluster Leadership Teams to ensure Consumer First Always mindset is fully embedded in driving the growth agenda across cluster