Manager, Commercial Activation

Staples • Framingham, MA

3d

About The Position

Staples is business to business. You’re what binds us together. Our Merchandising team is at the forefront of delivering innovative products and solutions that meet the evolving needs of our customers. We work cross-functionally to bring ideas to life, ensuring our Own Brand portfolio is positioned for success across all channels. If you thrive in a fast-paced environment and enjoy turning strategy into execution, this is a unique opportunity to make a measurable impact. The Manager, Commercial Activation – Own Brands is responsible for owning end-to-end activation of a defined portfolio of Private Brand SKUs, ensuring products are effectively positioned, launched, and optimized across Staples Business, Retail, Staples.com, and Marketplace channels. This role operates at the center of cross-functional execution, driving alignment across teams, identifying and resolving activation gaps, and using data-driven insights to continuously improve performance.

Requirements

• Bachelor’s degree in Business, Marketing, Merchandising, Analytics, or related work experience
• 7+ years of experience in merchandising, marketing, commercial activation, or related roles

Nice To Haves

• Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
• Experience working with SKU-level sales, pricing, or channel performance data
• Experience supporting go-to-market or product performance initiatives
• Exposure to Private Brands or CPG environments

Responsibilities

• Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
• Ensure products are properly set up and optimized across digital, retail, and program environments
• Identify and resolve activation gaps impacting pricing, placement, readiness, and content
• Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
• Partner with execution teams to ensure activation plans are delivered consistently
• Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
• Monitor key activation KPIs and ensure follow-through on improvements
• Translate data into clear, actionable insights to support business decisions
• Contribute to reporting improvements and enhanced data visibility
• Lead or influence cross-functional initiatives and mentor less experienced team members

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts
• Company Match 401(k)
• Physical and Mental Health Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager