Manager, Commercial Activation

Staples Inc.Framingham, MA
$96,000 - $138,400

About The Position

Our Merchandising team is at the forefront of delivering innovative products and solutions that meet the evolving needs of our customers. We work cross-functionally to bring ideas to life, ensuring our Own Brand portfolio is positioned for success across all channels. If you thrive in a fast-paced environment and enjoy turning strategy into execution, this is a unique opportunity to make a measurable impact. The Manager, Commercial Activation – Own Brands is responsible for owning end-to-end activation of a defined portfolio of Private Brand SKUs, ensuring products are effectively positioned, launched, and optimized across Staples Business, Retail, Staples.com, and Marketplace channels. This role operates at the center of cross-functional execution, driving alignment across teams, identifying and resolving activation gaps, and using data-driven insights to continuously improve performance.

Requirements

  • Strong ownership mindset with ability to drive initiatives from concept through execution
  • Ability to navigate ambiguity and structure complex, cross-functional challenges
  • Collaborative, proactive approach to building alignment across teams
  • Analytical curiosity and comfort working with data to inform decisions
  • Clear, concise communication skills with ability to translate complexity into actionable insights
  • Strong prioritization skills and ability to balance multiple initiatives in a fast-paced environment
  • Resilient, solutions-oriented mindset with focus on continuous improvement
  • Bachelor’s degree in Business, Marketing, Merchandising, Analytics, or related work experience
  • 7+ years of experience in merchandising, marketing, commercial activation, or related roles

Nice To Haves

  • Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
  • Experience working with SKU-level sales, pricing, or channel performance data
  • Experience supporting go-to-market or product performance initiatives
  • Exposure to Private Brands or CPG environments

Responsibilities

  • Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
  • Ensure products are properly set up and optimized across digital, retail, and program environments
  • Identify and resolve activation gaps impacting pricing, placement, readiness, and content
  • Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
  • Partner with execution teams to ensure activation plans are delivered consistently
  • Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
  • Monitor key activation KPIs and ensure follow-through on improvements
  • Translate data into clear, actionable insights to support business decisions
  • Contribute to reporting improvements and enhanced data visibility
  • Lead or influence cross-functional initiatives and mentor less experienced team members

Benefits

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days)
  • Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts
  • Company Match 401(k)
  • Physical and Mental Health Wellness programs
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