Category Strategy & Planning Manager

Reckitt•Nutley, NJ

2d•$143,000 - $215,000•Hybrid

About The Position

The Category Strategy & Planning Manager is a unique & dynamic leadership opportunity to elevate Reckitt’s customer engagement across its U.S. commercial business. As part of their responsibilities, they will play a critical role in connecting growth strategies for retailers, facilitating cross-functional collaboration in shaping brand & customer plans, and identifying white space opportunities to spark future category growth. As part of an agile and purpose-led team, they will lead end-to-end efforts in unlocking key shopper/category understanding through storytelling & strategy and generate “Triple Win” opportunities that drive better outcomes for our customers, consumers, and Reckitt brands. Category Strategy & Planning brings a relational approach to empowering our commercial business by building bridges, connecting insights to action, and strengthening our retailer partnerships. We look forward to inviting a highly motivated, creative, & collaborative leader to ensure our category leadership & growth ambitions can become a reality.

Requirements

Bachelor's degree required
5-10 years Direct Sales, Category Development, and/or Marketing experience, cross-functional exposure to other Commercial Functions
Excellent understanding of 4P’s go-to market strategies
Proven leadership and ability to facilitate cross-functional collaboration across a wide range of diverse teams
Good understanding of Customer Management Process
Excellent analytical skills & use of platforms (Excel, PowerBI)
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, Numerator)
Strong oral, written communication, and presentation skills
Strong organizational skills
Good interpersonal and time management skills

Nice To Haves

Trade Marketing
Field sales
Field sales management
Ecommerce
Analysing sales and Ecommerce data
Leadership skills
Consumer Insights; Shopper Insights; Customer Insights; Category Analysis
Collaboration and partnership skills; Influencing
Consultative Selling
Customer strategy; Channel strategy
Sales strategy development
Perform product planning
financial accumen
commercial accumen
Sales negotiation
P&L Management
Strategy Execution
Operational Excellence

Responsibilities

Lead with purpose by facilitating & monitoring progress of commercial plans with upmost respect & integrity – working with diverse teams across Sales, Trade Marketing, Shopper Insights Marketing, and Category Development
Enable the Customer Marketing & Sales organization to deliver category-centric customer plans via Line Reviews, Innovation Days, and Joint Business Planning
Collaborate with Shopper teams to drive development of consumer, category, and retailer insights through research that leads to actionable impact
Develop Customer & Category Growth Strategies grounded in strong consumer insights, shopper research that create opportunities to unlock for our customers
Develop/understand Local Customer Marketing best practices and ensure transfer of knowledge to Category & Sales teams for implementation
Enhance Reckitt’s analytical capabilities through the implementation & usage of key data & insights platforms
Train and Educate Customer Marketing stakeholders (analysts, account managers, and marketing managers) on honing storytelling & presentation skills, category-based selling fundamentals, insight capabilities & platforms
Foster strong customer partnerships through direct engagement of Macro Trends & Category Strategy during sessions with key stakeholders from our retailers
Ensure innovation deck and line review deck creation with Trade Marketing Manager & National Account Manager and present out to ensure best in class results